Post on 05-Aug-2015
Using social media for effective online communication & career development
Isabel HolowatyBodleian History Librarian e:isabel.holowaty@bodleian.ox.ac.uk @iholowaty - @HFLOxfordBlog: http://blogs.bodleian.ox.ac.uk/history/
Stand out from the crowd
18 March 2015
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
What is social media Group of internet-based applications Create, share and exchange user-generated
content Highly interactive Differs to traditional communication forms in
quality, reach, frequency, immediacy, usability, networking
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Why change Impact & engagement Mobile technology Digital identity
Footprint on the sand / Manuel Cazzaniga
http://www.fotopedia.com/items/flickr-410340190
What is this thing called 'digital identity‘? A presentation for the post graduate careers advisorsnetwork, July 7th 2011.https://prezi.com/kg061-khkxjj/what-is-this-thing-called-digital-identity
Isabel Holowaty, Bodleian Library, 18 March 2015
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Isabel Holowaty, Bodleian Library, 18 March 2015
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Blogging & microblogging Wordpress Blogger Tumblr Typepad
Twitter (microblogging, 140 characters)
Isabel Holowaty, Bodleian Library, 18 March 2015
April 15, 20237
http://www.deepphat.co.uk/A National UK Blog Awards 2014 Winner!
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Blogging tips Public website with self-authored news, updates,
opinions, articles (short or long) Chronologically arranged so use tags & categories
for topical access to archive Enriched with audio-visual content Usually use informal tone but be careful Re-blog others (acknowledge!) or get a guest
editor Chose your blog name and URL carefully at the
start Don’t let it languish
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Twitter Micro-blogging (140 characters) Include links, tags (#twitterstorians),
pictures Share news, ask questions, reply to
somebody else, comment on
Using Twitter in Academia (LSE Blog)http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
Isabel Holowaty, Bodleian Library, 18 March 2015
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Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
5 ways of using Twitter1. Follow organisations: get updates & research tips, get in touch with staff. These could be news organisations, museums, research institutions, think tanks, etc.2. Use #hashtags: to search tweets by subject, identifyan interest group #journos #twitterstorians #phdchat3. Tweet at a conference / follow conference: share thoughts on talks, etc. with conference participants, great for networking #BrandYou @NTUYouFirstAaH 4. Share resources: new cool tool, news 5. Search for job
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Multiple identities (private v professional / public)
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Useful twitter tools Manage multiple social media accounts
(twitter, Facebook, LinkedIn) Save searches, hashtags, mentions, etc.
Hootsuite Twitterdeck Buffer
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
More tools! Photos & videos – Instagram, Flickr, Picassa, Pinterest,
YouTube Social bookmarking – Delicious Share presentations – Slideshare, Prezi Mash-ups – Storify, paper.li, scoop.it File sharing – Dropbox, GoogleDrive What are you reading – LibraryThing, Goodreads Scheduling events – Doodle Collaborative writing (wikis) – Wikispaces Shorten URLs – bit.ly Tracking – Google Analytics, Klout, bitl.ly RSS feed manager – Feedly Hang-outs – Skype, Google Hangout
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
Tools ‘n rules Most effective with mobile technology Look for apps Chose ID, gravatar, personal brand
OrcidID http://orcid.org/
Keep passwords safe Follow Netiquette Distinguish between private v professional Observe copyright, plagiarism, data protection Don’t let social media take over your life but
do take it seriously.
Isabel Holowaty, Bodleian Library, 18 March 2015Isabel Holowaty, Bodleian Library, 18 March 2015
http://infographics.fastcompany.com/miscellaneous/rules-of-social-media-poster.pdf
Isabel HolowatyBodleian History Librarian e:isabel.holowaty@bodleian.ox.ac.uk @iholowaty - @HFLOxfordBlog: http://blogs.bodleian.ox.ac.uk/history/
18 March 2015
Slides are available at http://tiny.cc/iholowaty-social-media
Thank you.