Post on 15-Nov-2014
description
Social Media for Artistic PeopleThe basics for marketing yourself online.
By Tim Vahsholtz
Available on slideshare.net
Social Media for Artistic PeopleThe basics for marketing yourself online.
By Tim Vahsholtz
Pencil artist TV Producer, Production Sound Engineer Marketing Background Photographer programmer, designer
Media and Marketing
Social Media:1. Quick to start
2. Doesn’t cost much
3. Instant Interactivity
4. Easier to find you in search engines
5. First mover advantage
Hubspot.com
The Short List:
• Email account
• Website
• Linked In
The Short List:
Tie as many of these together as possible:
tim@shutterthat.com
Facebook.com/shutterthat
Shutterthat.com
Twitter.com/shutterthat
Email account
• Email• Calendar• Documents• Photos (Picasa)• Google +
• Create Profile• Add Friends• Create Artist Page• Add photos• Add Content
• Your Profile is not your Page
• People send you a “Friend Request”
• People “LIKE” your Page
• Profiles are more personal.
• Pages are more focused on business.
Pages:
• Allow anyone to click “like” at anytime, without being your friend first.• Allow you to create events, i.e., this marketing workshop.• Allow you to keep your personal life to your profile.• Have no restrictions on number of followers. • Allow others to administrate the page and add or change content.• Anyone can suggest your page to their
friends.
• Groups• Usernames
Website
Website
• Domain• Hosting• Layout
Website
• Your initial involvement• How often you want to, or are able to, update• Your budget
Thing to consider:
Website: DIY
• WIX• web.com• blogspot.com
Website: DIY
• FREE or low cost
• Domain name limited
• Limited customization
• Most are not mobile friendly
Wordpress.org
Wordpress:
• More customization• Easy to update content• Customizable theme• Multiple Plugins• Mobile layout / themes
Content
THE PYRAMID OF CONTENT
Website:
Your portal of everything about you and your art.
Facebook:
A more recent representation.
Twitter:
What is happening right now.
Twitter is a 140 character or less statement, invitation, promotion, or referral.
Anyone can follow you on Twitter.
Twitter is public.
Twitter is immediate.
Twitter can be long lasting!
You can follow a group or stream by knowing the #hashtag.
#followfriday
#musicmonday
#arwx
Twitter is a great way to build a fanbase outside your area.
Content
• Bio, contact info• Photos of your work• How to articles
Content
The key to success is to add relevant content and keep that content updated.
Other sites and resources:
• Photo sites like Flickr or Picasa
• Linked In
• Esty
Flickr:
• Photo sharing site
• Tag and link your photos to bring traffic to your website and boost your Google ranking.
Linked In
• Networking site
• Focuses more on professional relationships and connections.
Social Media for Artistic PeopleThe basics for marketing yourself online.
By Tim Vahsholtz
Photography Website Design Media Production, video, audio and print Facebook / Social sites set up and maintenance
$25 off any service or project