Cambridge Judge Business School

Twitter: come fly with usAndy PriestnerAnge FitzpatrickGeorgina CroninChris Hope

Week 3

Week 2 Pass Rate

86%

Session objectives

• Understanding what Twitter is

• Exploring how to use Twitter effectively

• Start tweeting using your new account

• Gain confidence with Twitter terminology

• Discuss the pros and cons of using Twitter

• Learn how to write engaging tweets

• Understand the blog / Twitter relationship

Visitor Resident

Twitter behaviour

Personal

Professional

Visitor Resident

Twitter behaviour

Listener

Converser

Twitter culture: separating fact from fiction

What do people say about twitter?

In groups: one GOOD and one BAD thing you’ve heard about twitter

Twitter facts

• Established linguistic and cultural norms

• Has global reach – 35 languages

• Is (generally) a public space

• On average, more than 500 million tweets are sent every day

• It’s where our clients and students are

• Twitter is where news breaks

Q&A: with Chris Hope

Your first tweets…

• Write that very first tweet

• Follow the @CJBSsmdl team

• Follow your neighbours

• Reply to a tweet

• Explore #hashtags

• Share what you’re doing: promote a blogpost

Hands on exercise

#Hashtags

• Established part of Twitter culture

• Can be bespoke, or established like #FF

• Used to identify the subject of a tweet

• Facilitates discovery

• Easy to overuse or get wrong #nowthatchersdead

#Hashtags

• Established part of Twitter culture

• Can be bespoke, or established like #FF

• Used to identify the subject of a tweet

• Facilitates discovery

• Easy to overuse or get wrong #nowthatchersdead

• Should be short and snappy

• Check for existing use of your hashtag

@ClaireLou1971I shop at Waitrose because little Rupert will only dip his soldiers in Quails' eggs! #waitrosereasons

@dubosecoleI shop at Waitrose because I once heard a dad say 'Put the papaya down Orlando’http://bit.ly/QnHxta  #waitrosereasons

@Polly Courtney"I shop at Waitrose because..." ..Clarissa’s pony just WILL NOT eat ASDA Value straw. Check out #waitrosereasons...

Finding @ in the Computing Lab

• Most people:

-Hold down shift key and press @ key

• Some keyboards may be set up with a US keyboard:

-Hold down shift key and press 2 key

Break:

Back in 5 minutes

Hands on exercise

Writing great tweets

• Embrace the informal

• Include a picture or link

• Thoughtful use of hashtags

• Well written; think about your voice

• Include others in the conversation

• Have a call to action

• Be in the moment / capture the social media zeitgeist

Writing great tweets- your turn!

• Tweet about one of our podcasts

• You can find our AudioBoo channel here:

-https://audioboo.fm/CJBSsmdl

• Make sure you include #CJBSsmdl

Privacy

Twitter jargon

MT (Modified Tweet)

• Used when you rewrite a tweet in your own words

• Allows you to acknowledge the source of the original tweet

Dawson Books @DawsonbooksPearson have announced a price increase on all eBooks from June 2014 including titles on @dawsonera - order by 31st May for current pricing.

CJBSInfo Lib @CJBSInfolibPearson have done it again! MT @DawsonBooks Pearson announce price increase on all eBooks from June 2014.

RT (Manually Re-tweeting)

• Not the same as re-tweeting in the native interface

• Uses the original tweet as a quotation

• Allows you to add commentary

• A good way to include others in the tweet

• May be the easiest way to re-tweet, depending on your device

SirCam @camdiaryRT @angefitzpatrick: Cambridge: preparing pour #LeTour! pic.twitter.com/9RexlKJ23K

@LeTourCambridge @camcitco

HT (Hat tip or Heard Through)

• HT or via is used to acknowledge another tweeter

• You can use it to connect a person, link or idea with your tweet

• A friendly twitter convention, and is good practice to use it

DM (Direct Mention)

• A private message between you and another tweeter

• You must both follow each other

• Accessible through the envelope icon

Joining the dots: connecting your blog and twitter account

20 top tips & tricks

Andy Priestner / @PriestLib

Write a meaningful bio and add a good portrait photo to attractfollowers (ditch the egg)

If you only broadcast and never

listen, people will

start to notice and

unfollow you

Manage your Twitter experience (and your other social channels) by maintaining them in one place

Use the search

facility to locate topics that interest

you and to discover

(and follow) people with

similar objectives

Use hashtags to group your tweets by content (and search using hashtags too)

Tweet useful

content – news,

blogposts, websites –

and offer your own

take on their value

Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence

Tweet regularly

but not too often,

people might think

you are addicted

rather than engaged

Take part in Follow Friday (#FF) to promote good people to follow and to find new ones

Set aside time in your schedule to

tweet – make it part of

your routine in order to

keep up the momentum

Maintain a balance between how many people you follow and how many follow you

Engage in conversations

and (good-natured)

debate – this is the key to

getting value out of Twitter

Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets

Show personality

and humour in your tweets -

no one is going to follow

a Twitter account that could be run

by a robot

Retweet other peoples tweets and others will retweet yours in return

Favourite tweets

that you want to

come back to explore when you

have more time

Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen

Set up keyword

search alert

channels, so that tweets

matching your

interests are

gathered

Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets

Don’t sit there like a potato!

You get out of Twitter what you put in -

tweet, follow and engage, and you will be rewarded

for your efforts

Images credits:

Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.pngSlide 2: https://flic.kr/p/7wP69hSlide 3: https://flic.kr/p/9YfqQuSlide 4: https://twitter.com/PriestLib Slide 5: https://flic.kr/p/dCs6mRSlide 6: https://flic.kr/p/fBCnsDSlide 7: https://flic.kr/p/d2XtiESlide 8: https://flic.kr/p/9dehckSlide 9: https://flic.kr/p/6P5gFbSlide 10: https://flic.kr/p/4MKw56Slide 11: https://flic.kr/p/eufzYSlide 12: https://flic.kr/p/axKd6XSlide 13: https://flic.kr/p/agm2fsSlide 14: https://flic.kr/p/47SPTQSlide 15: https://flic.kr/p/baHaLzSlide 16: https://flic.kr/p/7TiYx1Slide 17: https://flic.kr/p/8wZwHeSlide 18: https://flic.kr/p/4wKyXWSlide 19: https://flic.kr/p/7xKbU2Slide 20: https://flic.kr/p/59pSXYSlide 21: https://flic.kr/p/4u7NYwSlide 22: https://about.twitter.com/press/twitter-brand-policy

Follow me on

https://twitter.com/PriestLib

@PriestLib

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

Week 3 tasks• Blog about your experience of tweeting

• Make sure you have followed everyone in the group

• RT another participant's tweet, and send a DM

• Make sure your profile has a picture and bio

• Watch the Week 4 playlist on YouTube: http://bit.ly/YouTubeweek4

• Listen to the Week 4 playlist (Shima, Monique and Mark) on Audioboo: http://bit.ly/Week4Pod

IMAGE CREDITS

Flickr Creative Commons:Cereal: http://www.flickr.com/photos/tavopp/361730634/ TavoppHands-on exercise:http://www.flickr.com/photos/adikos/4444061098/AdikosPrivacy: http://www.flickr.com/photos/baboon/115446241/ Baboon

Other :Goat’s Butter tweet: https://twitter.com/Twitflup/status/396711961670742016Greatest Ever Team tweet: https://twitter.com/TeamGB/statuses/234713503523557376Pour Le Tour: https://twitter.com/angefitzpatrick/status/466986775450517504

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License