#DFWRocks2014  @EricTTung  

Social  Content  That  Engages  &  Converts  

@EricTTung   #DFWRocks2014  

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1.  Social  is  all  about  content.  

@EricTTung   #DFWRocks2014  

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It’s  All  About  Content  &  Rela>onships…  

…which  create  posi>ve,  helpful  conversa>ons.  

@EricTTung   #DFWRocks2014  

The  difference  between  selling  and  helping  is  only  two  leGers  -­‐@JayBaer  

@EricTTung   #DFWRocks2014  

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2010  @EricTTung   #DFWRocks2014  

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2/3  of  content  marketers  find  it  difficult  to  produce  enough  content.  

50%  struggle  with  producing  the  kind  of  content  that  engages.  

@EricTTung   #DFWRocks2014  

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Manage  Conversa>on  &  Content  Effec>vely  

United  divides  their  team  into  

two:  

-­‐  Proac>ve    

-­‐  Reac>ve  

@EricTTung   #DFWRocks2014  

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2.  Format  Your  Content  To  Get  Results  

@EricTTung   #DFWRocks2014  

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Do  you  have  an  interes>ng  headline?  

80%  will  read  the  headline,  only  20%  will  read  the  post  

@EricTTung   #DFWRocks2014  

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If  your  post  is  over  5  paragraphs,  add  sec>on  headers  to  improve  readability.  

@EricTTung   #DFWRocks2014  

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Add  an  image,  graph,  quote-­‐

callout  for  every  250-­‐500  words.  

@EricTTung   #DFWRocks2014  

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Have  a  Call  to  Ac>on  

@EricTTung   #DFWRocks2014  

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Sharing  a  link  to  

your  post  isn’t  

enough  to  get  it  

read.  Give  users  

a  reason  to  click  

your  link.  

@EricTTung   #DFWRocks2014  

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Email  your  Coworkers…  Tell  them  to  promote  your  stuff  for  you.  

@EricTTung   #DFWRocks2014  

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3.  Create  mul>-­‐channeled  content.  

@EricTTung   #DFWRocks2014  

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When  You  Create  Content,  Make  it  Mul>-­‐Purpose  

@EricTTung   #DFWRocks2014  

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Make  Sure  Your  Graphics  Fit  The  Channel  

@EricTTung   #DFWRocks2014  

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Tweet  One  and  Done?  Think  Again:    Schedule  tweets  and  posts  over  the  next  

couple  weeks.    

@EricTTung   #DFWRocks2014  

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Use  Your  Blog  Post  in  a  Comment  (in  a  non-­‐spammy  way)  

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And  Create  Deriva>ve  Pieces  

@EricTTung   #DFWRocks2014  

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Add  a  Query  String  to  Track  Clicks  

hJps://www.bmc.com/?cmp=twiGer_social_na_blog_newit    URL   Code   Source   Medium   Term   Content   Campaign  

@EricTTung   #DFWRocks2014  

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4.  Conversa>on  is  the  best  Content  

@EricTTung   #DFWRocks2014  

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Neilsen  Trust  Ra>ngs,  2013  

Have  Something  Worth  Talking  About  

Content  

Reach  Do  Friggin  Awesome  Stuff  

ConversaUon.  

@EricTTung   #DFWRocks2014  

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5.  Social  Networks  Will  Pull  More  Context  From  Your  Interac>ons.  

@EricTTung   #DFWRocks2014  

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But  in  the  near  future…  

 

 

 

…won’t  maGer  as  much  anymore.  @EricTTung   #DFWRocks2014  

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Get  Ready  for  the  Internet  of  Social.  

You’ve  Heard  About  The  Internet  of  Things….  

@EricTTung   #DFWRocks2014  

@EricTTung   #DFWRocks2014  

@EricTTung   #DFWRocks2014  

@EricTTung   #DFWRocks2014  

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6.  Make  your  customers  create  the  content  for  you.  

@EricTTung   #DFWRocks2014  

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So  Do  Stuff  Like  This.  

@EricTTung   #DFWRocks2014  

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And  This…  

@EricTTung   #DFWRocks2014  

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And  This…  And  Conversa>on  will  happen.  

@EricTTung   #DFWRocks2014  

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And  you’ll  get  stuff  like  this…  

@EricTTung   #DFWRocks2014  

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Do  This…  

@EricTTung   #DFWRocks2014  

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And  Get  This…  

@EricTTung   #DFWRocks2014  

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And  THIS.  

@EricTTung   #DFWRocks2014  

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If customer service is an afterthought, your customers will make you an afterthought, as well. - @PeterShankman

@EricTTung   #DFWRocks2014  

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Thank  You!    

Connect  with  me:    

@EricTTung  

 

Or  Text  EricTTung  to  50500  for  

a  SMS  Business  Card  

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Thank  You  

@EricTTung   #SocialAtScale  

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