Post on 27-Jul-2015
Overview• I Spy Somersaults
• Somersault Snacking - Generic Pairing - Fan/Influencer Repost - Brand Partner
• Giveaways - Partnered • Somersault Swap
• Quote series (1) Miscellaneous Fun (2) Seed Power (3) Motivation Monday (4) Wellness Wednesday
• Original Infographics
I Spy Somersaults
• Consumers asked to guess retail space where product shot was taken, spurring retailer and location-based questions
• Objective: Answer common consumer inquiry “Where can I buy Somersaults?” Interactively inform.
Somersault Snacking• Company and influencer created images to inspire well-
rounded snacking including Somersaults • Objective: Demonstrate versatility of Somersault snack
pairings
Somersault SnackingGeneric Pairings
• Snack pairings with unbranded, fresh foods or drinks• Objective: Show that Somersaults can enhance the
experience of snacking on an old favorite
Somersault SnackingFan/Influencer Repost
• Instagram influencers are championed with social sharing on Facebook and sent free products to spur more quality content
• Objective: Create and maintain brand advocates
Somersault SnackingBrand Partner
• Likeminded, noncompeting brands sourced at networking or sampling events for product trades resulting in social sharing
• Objective: Establish B2B relationships for intrinsic value and future sales or marketing partnership potential
GiveawaysPartnered
• Host giveaway with company targeting same or similar demographic, often spurred from product trades
• Objective: Expand mutually beneficial, targeted exposure
Somersault Swap
• Shows that Somersaults can be repurposed taking on new culinary life when incorporated into a recipe
• Objective: Inspire creativity in the kitchen
Quote Series(1) lightheartedness and fun
• Core values relayed in 4 branded quote series staggered through week
• Objective: Evoke internalized smile with funny sayings worth sharing
Seed Power(2) balanced nutrition via seeds
• New post each Sunday• Objective: Relay interesting facts about seeds and why
they’re health powerhouses
Motivation Monday(3) active lifestyle
• New post each Monday• Objective: Motivate target audience to be fit and healthy
Wellness Wednesday(4) wellness and gratitude
• New post each Wednesday• Objective: Inspire reflection, emotional health and wellness
Original Infographics
Objective: Encourage consumers to incorporate Somersaults into their holidays and choose Somersaults over similarly-flavored but less-healthful snacking options