Social Media Café

Social Media Café Concept

Social Media Café’

Simple Interactive

Online Marketing Campaign

Interactive Social Media–

listening, connecting &

answering questions.

Building Online Brand

& Loyal Customers

Integration of Online & Offline

Marketing

Social Media Café…cont

Let’s get Socially

Facilitated.

Let’s make Restaurants

Existing Online & Offline!

Let’s leave the customers in

Awe!

Let’s deploy simple,

sensible, practical,

workable and measurable solutions.

Overview of Socially Facilitated M&S

Socially Facilitated Marketing

& Sales

Goals

Competitive Landscape

Team

ORM

Knowledge Harvesting

Engagement Policy

Pilots

Measuring &

Reporting

Integrated Sales

Approach

ROI

Mobile Landscape

Search

Social

Apps

Mobile

Location Based: GPS

Touch Based: Interactive Engagement

Audio Visual Based: Physical Intelligence

Connection Based: Constantly linked to Professional & Social Contacts

Portable: Influence purchases & decisions on the go

Mobile Marketing Strategy

• K1: Killer Mobile Sites• K2: Killer Mobile Apps• K3: Killer Mobile Text Marketing

Campaigns/Blue Casting• K4: Killer Mobile Advertising• K5: Killer Mobile Email

5K’s to Mobile Marketing:

Social Landscape

Social Media Tools

• Location: make sure your restaurant can be searched and reviewed through local business guides – Yelp – Urbanspoon– TripAdvisor– Google Places.

Social Media Tools…contd

• LinkedIn: All your high profile executives are there and so are their professional assistants. Building a network in LinkedIn and advertising on LinkedIn will bring more corporate events to your restaurants.

Social Media Tools…contd• Facebook: Setup a fan page

to connect with your customers. Keep it fresh and get involved in the conversations on your wall.

Social Media Tools…contd• YouTube:

– Incorporate video into your social media strategy. Take customers behind the scenes and give them a pass to a parts that only insiders are allowed to go.

– Show where you buy your produce.

– YouTube will help you co-linking corporates and businesses that celebrate events like birthdays, big deals closures, promotions etc.

Social Media Tools…contd

• Twitter: – Publish your Twitter

account on all documents.

– Promote giveaways, special and announcements via Twitter.

– Use it as a tool to listen and converse with your customers.

Social Media Tools…contd• Blog:

– Great way to bring customers into the kitchen. Sharing a recipe, employee profiles and kitchen tips. Break down the wall between the kitchen and the dinning room.

– Customers want to be part of something more than just a meal – they want to feel like they belong!

Social Media Tools…contd• Google Alerts:

– This is a great tool to listen to what is being said about your business, website or even your chef.

– Setting up Google Alerts with just the name of your restaurant can bring priceless insights to both positive and negative talk about what is being said online about your business.

Social Media Tools…contd• Email:

– Email monthly newsletter with latest happenings, new menu items, entertainment news, recipe of the month.

– Run competitions using QR codes to build email database and mobile numbers – for future marketing opportunities.

• Mobile: have customers provide their mobile numbers for coupons, specials and latest news via SMS.

Social Media Tools…contd• Events: Host tweetups for

your Twitter Community and Meetups for those that gather around topics via meetup.com.

• Social Calendar: Use sites such as upcoming.org and eventful.com to promote the latest happenings

Social Media Tools…contd• Business Card: Provide a

business card that maps out where customers can continue their dinning experience online.

• Flickr: using photo sharing sites to show images of events, behind the scenes and market days.

Offline/Online Integration• T-Shirts with a Like Button• Coupons and Specials – via FB

&Twitter• Promotions - via FB & Twitter• Sales Integration – Train staff

on how to make social media interactive with clients

• Table QR Code & Advert • Poster Board at entrance • Free Style Video

Sales Integration

• Interact with customers about liking them on Facebook & using the QR code to reach the Facebook Fan Page instantly.

• Tell them about promotions or give them coupon for whatever is decided as the specials.

• Ask Permission to record a 3 min video if it’s a celebration. Advising the customer that it will be published on You-Tube and send them a copy via email (opportunity to build an email data base)

• Free Giveaways – T-shirts for Mom, Dads & Kids

Training of Staff to:

Online Reputation ManagementORM – we create a single platform to manage and monitor reviews and respond to them.

Tweet on what’s hot & exciting.

Create hype online using social media optimization.

Keep customers informed and attracted to the next promotion or special happening.

Build customer loyalty.

5 Reasons Why Social Media is Crucial

Feedback Management

Customer Interaction

Going Viral, Going Big!

Location Based Marketing

Customer Loyalty & Happiness

5 Reasons Why Social Media is Crucial

Feedback Management

• Easy engagement with customers in an easy to view and track way.• Can find out what customers are saying and thinking about your restaurant right away and deal with it

immediately.

Customer Interaction

• High level of interaction and loyalty building by making a personal connection with your customers.

Going Viral, Going Big!

• Get it right and you could go viral, exponential word of mouth growth

5 Reasons Why Social Media is Crucial…contd

Location Based Marketing:

• FourSquare, Facebook Places, Facebook Deals: When customers check-in – their friends on Facebook, followers on Twitter and connections on FourSquare will be able to see it. High Check-in – High Value!

Customer Loyalty & Happiness:

• With a good strategy – you get to know your customers better at a personal level, staff get more involved & your service improves.

• Staff are focused on the same goals as you – service improves. • Your chef shares tips, customers get educated, love hearing tips from an expert

chef and keep coming back for more.

What’s New on the Menu?

Social Media Café

What I Want from a Restaurant Website?Menu

Specials Hours Info

• Social Promotions: FourSquare, Groupon and Twitter Specials.

Address with a link to Google Maps

Online Reservation System that actually works

Key LessonsSocial media for restaurants is not a one-size fits all solution.

Every restaurant needs a unique social media strategy – different location, different customer base, different point in life cycle.

All things need to be considered when looking at social media for restaurants – offline/online integration.

A good effective and individual strategy for restaurants is needed that is based on the principles of SFM&S

Outcomes

We just created customers for life!

We have created a real time monitoring tool for staff performance.

We have merged online/offline marketing using technology, bricks & clicks.

We have attracted attention online and will drive new customers to your restaurant.

This is how we start to eat into Social Technology!

Questions?

Vishay Singhvishay@avaxusa.com

http://www.linkedin.com/in/avaxusa