Social Media Breakfast Calgary #27 - Stacey Perlin

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At social media breakfast #27 in Calgary, Stacey Perlin talks about the importance of public relations and how to connect your business with mainstream media and journalist. Sponsored by Mount Royal University, Pawsitively Natural Daycare & Academy, and Riverwood Photography.

Transcript of Social Media Breakfast Calgary #27 - Stacey Perlin

Welcome to @SMBYYC #27 Social Media Breakfast, Calgary

Monday, March 26, 2012

INTERNET

ACCESS: MRwaveUser: sccPW: intreu

Monday, March 26, 2012

Welcome

SMB is a place for social media professionals and beginners to discuss effective practices, past experiences and new techniques.

Our discussions allow us to nurture social media in the community and help enhance existing social networks.

Plan to stay after the presentation to meet others and share ideas and experiences with social media.

Monday, March 26, 2012

#27

Monday, March 26, 2012

Doggy Daycare

What’s the point?

Monday, March 26, 2012

The Big Question

Who do you choose to take care of your best friend?

Monday, March 26, 2012

100% Kennel Free

Daily Pack Walks

Monday, March 26, 2012

Pet First Aid Certified

BBB Accredited

Monday, March 26, 2012

We specialize in socializing problem dogs

Monday, March 26, 2012

www.pawsdogdaycare.ca

facebook.com/pawsdogdaycare

@pawsdogdaycare

Monday, March 26, 2012

Custom Portrait, Lifestyle, and Commercial Photography

Professional Headshots & Business Portraits for Corporate Executives, Small Business Professionals, Actors, Authors and more...

Monday, March 26, 2012

Monday, March 26, 2012

www.riverwoodphotography.com www.calgaryheadshots.com

facebook.com/riverwoodphotography

@riverwoodphoto

Monday, March 26, 2012

Monday, March 26, 2012

Venue Sponsor

mtroyal.ca @mountroyal4uMonday, March 26, 2012

Thank You!!!

Thank you @mountroyal4U @pawsdogdaycare @riverwoodphoto for hosting and feeding us at #smbyyc

Monday, March 26, 2012

Past Sponsors

Monday, March 26, 2012

Ongoing Sponsors

Monday, March 26, 2012

SMBYYC CommitteeDonna McTaggart

@donnamct

“Chett” Matchett@chett12, @binstinctsgroup

Mike Spear@mikesgene

Catherine Saykaly-Stevens@calgarysingles,

@calgarynetworks

Kevin Hayes@kevinhayesca

Monday, March 26, 2012

Venue & Breakfast Sponsors

Sponsors for future SMBYYC events.

Venue: - Space that can seat approx 100 people.Breakfast Sponsor: - Approx monthly cost is $350.

Please Contact: @SMBYYC

Monday, March 26, 2012

Follow @SMBYYC to connect with other Calgary Social Media Breakfast enthusiasts and get advanced notice for upcoming events.

#smbyyc

Follow Us on Twitter

Monday, March 26, 2012

@SMBYEG

Social Media Breakfast Edmonton @SMBYEGWhen: Last Friday of every month 8:30 am -10:30 am

Where: CBC Edmonton

Monday, March 26, 2012

@SMBYEG

Social Media Breakfast Edmonton @SMBYEGWhen: Last Friday of every month 8:30 am -10:30 am

Where: CBC Edmonton

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Via Rail you guys suck…a four pound dog in a bag and you boot me off in the middle of nowhere?

Monday, March 26, 2012

Social Media Minute

Via Rail you guys suck…a four pound dog in a bag and you boot me off in the middle of nowhere?

Just so you know...we r in a town car cruising towards the Capitol...the show will go on! Eat my bra via rail...

Monday, March 26, 2012

Social Media Minute

Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate situation! We should have flagged this at the station before you left.

Monday, March 26, 2012

Social Media Minute

Via Rail @via_rail Hi Jann, I am very sorry for this unfortunate situation! We should have flagged this at the station before you left.

"I do hope you enjoy the rest of your trip," said another @VIA_rail tweet, which included a link to the company's pet policy.

Monday, March 26, 2012

Social Media Minute

Oshawa Mayor John Henry

Monday, March 26, 2012

Social Media Minute

“She can put her dog in my car and I’ll drive her all around the city and show her the great things here,”

Oshawa Mayor John Henry

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

“I am so sorry for anything negative I may have said ... you certainly are NOT the middle of nowhere! just a figure of speech!!”

Monday, March 26, 2012

Social Media Minute

“I am so sorry for anything negative I may have said ... you certainly are NOT the middle of nowhere! just a figure of speech!!”

“And besides ... I LIVE in the middle of nowhere in Alberta!!!! I really am sorry for any misunderstanding. Proud of my country!!!”

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Monday, March 26, 2012

Social Media Minute

Lessons• Mistakes will happen because we are human• A social media policy will give you framework to handle mistakes and negative conversation• Fess up, make light, move on. No one will remember in 12 months from now• Monitor your brand for opportunities for positive and negative interactions

Monday, March 26, 2012

Presenter

• Creates & Manages projects to connect press, public, politicians and arts culture in Alberta

• 12 year veteran in film, tv, and digital

• All around fantastic young lady!

Welcoming…

Stacey Perlin, FounderSmashing Events @smashingdahling

Monday, March 26, 2012

Presenter

smashingevents.tumblr.com

@smashingdahling

403 923 5654

Welcoming…

Stacey Perlin, FounderSmashing Events @smashingdahling

smashingdahlingyyc@gmail.com

Monday, March 26, 2012