Post on 17-Jul-2015
Presents:
Social Media Branding for Media Pros
Presented by: Melodie TaoJanuary 22nd, 2015
Event Hashtag: #NATASSocialTwitter: @MyMelodie
About Melodie TaoMy Company
• My Role- Marketing Consultant, Speaker, Educator• Services- Speaking, Seminars & Workshops
Marketing Professor• Current- National University, Previous- Platt College San Diego• Classes- Interactive Strategies, Interactive Campaigns for BA ,
Advanced Social Media Marketing for MBA
Digital Team• NBC 7 San Diego • Manager- The Goods, Audience Rewards www.thegoods.com• Find and feature local merchants on TV, Email & Social Media
Expertise• Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Event Hashtag: #NATASSocialTwitter: @MyMelodie
Today’s Topic Social Media Branding
Intentions:
• How to leverage your social media brand to generate more revenue.
• How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
• Knowledge on how to serve as a trusted subject matter expert as a media professional and to have prospects interested in working with you before even meeting you.
• Take away at least 1 new thing that you can apply to your life.
Important TermsWhat do I mean when I say…
Social Media: Web and mobile technologies to turn communication into an interactive dialogue. Creates a 2 way conversation between the business and consumer and allows consumers to create user generated content by contributing.
Brand: Name, term, design, symbol, or other feature that identifies one seller's good or service as distinct from those of other sellers..
Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion.
Top 10 Format
Branding began as a way to tell one person's cattle from another by a hot iron stamp
1. Manage Your Search Results
*ACTIVITY- Take a minute to Google yourself
• What are your top 3 results?
• What else did you find in the results?
• Make note of anything you do not want in the results.
• Optimize profiles that come up high in search engine results.
2. Google ProfileIf you have a Gmail account, you have a Google Profile
• Your Google profile shows up in searches.
• Your Google profile shows up in chats, on phones, etc.
• Editing your Google profile is simple. When logged in to Gmail, click on your avatar on the top right hand side.
• *ACTIVITY- Update your Google Profile or create one
3. Have a great avatar/ profile photo
• This should be your face for personal pages and a clear company logo/icon for business pages. This is not the place to put a photo of your pets, kids or other item.
• Your avatar should show that you are likeable, friendly, positive.
• Your avatar will appear each time you post/ comment so it’s an important branding tool.
4. The LinkedIn Test• Not just for job seekers. For any professional.
• Digital resume that comes up high in search engine rankings.
• Complete your full profile.
• Make sure you have a custom URL.
• SEO TRICK- Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company Website”.
• *ACTIVITY- Update your LinkedIn contact information
5. Update your Personal Facebook Profile
• Check your privacy settings to ensure you’re only providing public information you intend to. Facebook constantly changes their privacy features so make a habit of regularly checking your settings.
• Know that setting your Facebook to private, does not mean that it’s really private.
6. Set up your Facebook Business Page
• DO NOT use a personal profile as a business page. People need to LIKE your business page, not add as a friend. – Using a personal profile as a business page is against Facebook policy.
• To create a business page, click on any existing business page and click on the “Create Page” button on the top right.
• Company information- Include your website and links to other social networks.
• Create a cover photo that represents your business.
7. Write Effective Tweets
• Brand your background and bio.
• Post educational tips related to your industry.
• Retweet and reply to others so you’re actively engaging in conversation.
• Provide value to your followers by posting useful information related to the media your represent.
• Live Tweets: Post a tweets and photos during events.
• Job openings
• *ACTIVITY- Post a Tweet or set up an account.
“Tweets are my own” is not true!
8. Instagram• Images trump text.
• Best to use the same username for Instagram that you have on Twitter. Easier for people to tag you.
• Utilize a few hashtags for each image to optimize exposure. You can comment with hashtags.
• Take photos related to your brand that give people a glimpse of what you’re doing real time.
• Search Engine Optimization (SEO).
• Fresh new content.
• Humanizes and personalizes your brand.
• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company.
• Opportunity to post insightful resources that may be useful to future clients and community partners.
• ACTIVITY- Write 3 blog topics you can post about
9. Blogging
Final Thoughts
• Keep an open mind to being flexible on Social Media.
• Consistency is key with your online brand. Try to have the same username for all social networks, or a similar name.
• Give back! Share articles, give thanks, reply, participate, create a community by being involved.
• Start networking before you need your network.
• Raffle- Autographed copy of What Happens in Vegas Stays on YouTube by Erik Qualman
• MARKETING MELODIE SPECIAL OFFER
Questions
Tweet your questions to @MyMelodie and use Hashtag
#NATASSocialMedia
Tweet me your favorite quote or piece of advice