Social Media Best Practices for CAAs

Where are you telling your story?

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Who is your audience?

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Social Media is a TOOL

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Social Media Platforms

• Facebook

– Personal Profile v. Business Page

– FB Live

– Events

– Boost v. Ads

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Donate Buttons

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Platform

• Linkedin

– Headline

– Bio

– Engagement

• Twitter

– Geographic Footprint

– Ideal Client (age, location)

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Platform

• Instagram – Images

– Hashtags

– Ideal Client

• Pinterest

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Who are you influencers ?

• Top programs

• Someone you admire

• Your go-to

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CONTENT

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• Created

• Curated

• 80/20

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Google for Nonprofits

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What is it?

Branding hashtags

• #YourName, e.g., #JessicaBadowski

• #YourBusinessName, e.g., #toobusygals

• #YourIndustry, e.g. #AZlandscapers

Event hashtags

• #EventHashtags, e.g., #BGE16

#hashtag

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Jessica Badowski | Owner, toobusygals

p.614.394.2823 | jessica@toobusygals.com

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