Social Media at Thomson ReutersEdward A. Friedland

General Counsel, Legal

November 3, 2011

Social Media at Thomson ReutersAgenda

• General Observations

• Impact on the Legal Information Business

• Impact on the Media Business

• Online Brand Presence

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Social Media at Thomson Reuters

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Social Media at Thomson Reuters

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Social Media at Thomson Reuters

Legal Information Business and Social Media• Marketing & Communication

• New Product Development

• Recruiting

• Customer Support

• Customer Education and eLearning

• Internal Corporate and Employee Communication

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SOCIAL MEDIA ADVISORY BOARD

OCTOBER 2011

HOW SOCIAL MEDIA IS CHANGING…WELL, EVERYTHING

SURVEY OF ATTORNEYS - SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED)

None

FindLaw Legal Blog Network

Twitter

Blogs

YouTube

Wikipedia

LinkedIn

Facebook

28%

3%

9%

11%

21%

26%

33%

42%

41%

2%

2%

8%

22%

22%

13%

33%

1-6 Attorneys (n=100) 7+ Attorneys (n=200)

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• Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube

• Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter

Statistically significant difference

COMPANY CONFIDENTIAL

SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED + AIDED)

None

LawLinks.com

JD Supra

Digg

Reddit

MySpace

Thomson Reuters News & Insights

Thomson Reuters Blog

LexisNexis Communities

Answers.com

WordPress

Yahoo Groups

Yelp

Martindale Connected

FindLaw Legal Blog Network

Twitter

Blogs

YouTube

LinkedIn

Facebook

Wikipedia

28%

2%

2%

3%

3%

3%

4%

4%

2%

4%

4%

5%

8%

10%

12%

18%

17%

36%

47%

46%

57%

41%

1%

1%

1%

1%

1%

4%

2%

3%

6%

4%

2%

8%

3%

12%

34%

19%

36%

41%

1-6 Attorneys (n=100) 7+ Attorneys (n=200)

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• After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube

• Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected

Statistically significant difference

Westlaw Insider Channel (www.youtube.com/user/WestlawInsider)

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Social Media at Thomson Reuters

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West Publishing – Circa 1981

SOCIAL MEDIA AT THOMSON REUTERS

Illinois twitter feed includes all Court levels (primarily their Supreme Court) • Calendar information regarding oral arguments• Notice of decisions being handed down

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Philadelphia Courts very active with social media

•Twitter•Facebook presence•SMS•GooglePlus

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State Courts Developing SmartPhone Apps

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Judges Use Facebook for Campaigning

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EDNY Social Media Presence

PACER/ECF RSS Feed Twitter

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West Publishing – Circa 1981

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SOCIAL MEDIA AT THOMSON REUTERS

Social Media at Thomson Reuters

Journalism and Social Media• Disintermediating the Flow of News and Data to Consumers

• Opens a Vast New Treasure Trove of Information

• Compressed News Cycle

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SOCIAL MEDIA AT THOMSON REUTERS

Social Media at Thomson Reuters

Online Brand Presence• Traditional Publishers and Information Providers Competing

with Wikis, Bloggers and Tweeters

• Reaction: Search for Online Credibility, Reliability and Accuracy

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EARNED MEDIA“Earned media is what you get when you foster such a connection with someone that he’s impelled to write a Yelp review, a blog post, a comment or a tweet, sharing their thoughts on your brand with their social network.” – Lauren Drell, Mashable

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PERSONAL BRANDING

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INFLUENCE (PEER INDEX)

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INFLUENCE (KLOUT)

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SOCIAL INFLUENCE

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Social Media at Thomson ReutersLegal Opt Out Requests

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SOCIAL MEDIA AT THOMSON REUTERS