Social Media and your Retail Store

Using Social Media for Marketing my Retail Store

SPYDER TRAP ONLINE MARKETING

Social Media and your Retail Store

The 2011 Consumer

Where are they now?

Social Media and your Retail Store

Meet Mary

Mary’s House

Social Media and your Retail Store

Mary’s Has a Need

Snow Blower

Social Media and your Retail Store

Info Search

Social Media and your Retail Store

Mary’s ready to buy: Are you there?

Social Media and your Retail Store

What is social media?

• Definition:

“A category of sites that is based on user participation and user-generated content.”

– searchenginewatch.com

Social Media For Business

Social Media and your Retail Store

Key Players in Social Media

1. a social networking service for high school, college, university, corporate, non-profit, military and geographic communities

– Quick Stats:– Facebook users Between 18-64: Minnesota 2.3 Million Iowa

1.1 Million Wisconsin 2.4 Million North Dakota 380k

2. social networking and micro-blogging service that enables its users to send and read other users' updates

3. a video sharing website on which users can upload and share videos

Social Media and your Retail Store

Key Players in Social Media

4. business-oriented social networking site

5. free and open-source blog publishing application

6. Location based game- feature also available on Facebook

Social Media and your Retail Store

Group buying

• 1. sites based on selling gift cards and certificates at a discount.

Social Media and your Retail Store

Social Media Examples

Social Media and your Retail Store

Continued

Social Media and your Retail Store

What Can You Do With Social Media?• Connect with the local community: a. Your customersb. Potential customers

• Stay top of mind: a. When your audience has that “I need a snowblower moment”

• Engage with friends, fans, followersa. Be there as a resourceb. Learn about your fans

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Social Media and your Retail Store

Do’s &Dont’s

Social Media and your Retail Store

Social Media Do’s• Have an objectivea. Example: Increase sales (x) percent through 2011 through social

media

• Listen first, then join the conversationa. What is being said regarding events in the community, popular

areas of conversation, areas where people are active.

• Show commitment to social mediaa. Continue to work and grow communication; it’s a marathon effort

and will not be done overnight.

• Start, share, react to conversation evenly• Ask Questions and converse freely with audience.

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Social Media and your Retail Store

Social Media Donts

• Don’t just pitch sales and offers as all your updates

• Don’t use social media as a sounding board and not respond to people

• Don’t ignore comments even if they are negative

• Don’t on-leash the flood-gates with too many posts all at once

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Social Media and your Retail Store

Messaging

• How do you create messaging for social media?

My MessageMy Message

Social Media and your Retail Store

Identify Needs of your audience (Example Hardware Stores)

1. Seasonality

Social Media and your Retail Store

2. Functionality

• What would I need something for and how would I use it?

Social Media and your Retail Store

3. Do it yourself (DIY)

• Customer that does Home Projects that require some know-how to work on. This is a good time to prove thought-leadership in repair.

Social Media and your Retail Store

Pre-Plan-

• Hardware Store Example: • Overall Topic Areas: 1. Seasonality2. Functionaliy3. Do it yourself (DIY)4. Conversation/ local interest

Social Media and your Retail Store

Content Calendar

• Pre-write week to a month at a time of updates

• Have set times you’ll be posting- that doesn’t interfere with other activities.

Social Media and your Retail Store

Example Content Calendar

Jan. 2011

Topic Areas:1. Seasonality 2. Functionality3. DIY

Day Time Medium Content Category

Graphic

Jan 10th

10am Facebook

Snowed in?

1. Yes

Jan 12th

10am Facebook

Snow removal

1 and 3 No

Jan 14th

12pm Email Monthly offer

1 and 3 Yes

Social Media and your Retail Store

Social Media Where does it fit?

Website (Hub)Website (Hub) BloggingBlogging

Email Blast/Email

Communication

Email Blast/Email

Communication

= WEB TRAFFIC

Social Media and your Retail Store

So where do I start?

Your Road Map

Social Media and your Retail Store

Roadmap

• Listena. What are people saying right now about you and

their needs.• Set Objectives• Start using social media tools• Implement program• Track• Test and Repeat

**AND THEN YOU WILL BE THERE WHEN MARY IS LOOKING!

Social Media and your Retail Store

• Spyder Trap Online Marketing118 E 26th St. Suite 203Minneapolis, MN 55404

Phone: 612-871-2270