Social Media and the Transformation of Business - Why Social Gets to Win

Post on 02-Jul-2015

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James Borow presents in the ad:tech session, Social Media and The Transformation of Business.

Transcript of Social Media and the Transformation of Business - Why Social Gets to Win

✔ You can target and optimize for paid and viral conversions.

✔ You can target and optimize for paid and viral conversions.

✔ Your customers carry your message for you, for free.

✔ You can target and optimize for paid and viral conversions.

✔ Your customers carry your message for you, for free.

✔ You can measure real ROI.