Social Media and Online Fundraising

Alison Dyer

Who are we?-Create online community- Online Fundraising- Give Autism Speaks a ‘Face’ on the web

Social Media

Social Media DefinedThe term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

By the Numbers…- Autism Speaks Facebook: 910,000+

-Autism Votes: 14,500+

- Autism Speaks U: 4,500+

- Walk Chapter Pages: 120,000+

-Twitter: 40,000+

Where We Stand vs. Large NPO’s

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Autism Speaks vs. Autism Orgs.

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Social Media & Advocacy

Tools and Strategies

AutismVotes.orgSimple Forms to Take ActionUpdated News Items2011 State Autism Insurance Reform Initiative Map

Facebook!Autism VotesAutism Speaks

Targeted Status UpdatesWrite ‘Done!’

‘Letter Bomb’Share FeatureQuick and Effective

Twitter!@AutismVotes – 4,760+@AutismSpeaks – 40,000+Direct Contacts

Mobile CampaignSend a ‘Call of Action’ right to your cell phone!2,250+ SubscribersNew and innovative componentVERY Valuable Important to Grow

EblastseSpeaks: 230,200+Autism Votes Nationwide Email: 84,325+

Have Some Fun!FlexibleOptionsSocial Media is ALWAYS evolving

Questions?