Social Media and Networking Governance

Who is hanging out your dirty laundry?

Vanguard Leadership March,2010 (c)

“You will only remember 3 things” Philip Crosby

1. Blocking Social Media is NOT an option

2. A good policy or guidelines are a MUST

3. Stupid MISTAKES will always happen

Vanguard Leadership March,2010 (c)

What is social media?

Vanguard Leadership March,2010 (c)

Overview of players in the social media/networking market

More and detailed information available upon request

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Social Media and Networking is of all ages!

Vanguard Leadership March,2010 (c)

Social media is big

More and detailed information and statistics available upon request

Vanguard Leadership March,2010 (c)

More and detailed information available upon request

Vanguard Leadership March,2010 (c)

Déja-Vu

Vanguard Leadership March,2010 (c)

• Productivity loss • Reputation damage • Loss of control over brand and image • Afraid to make mistakes • Security risk • Cost – no money

• Fear of unknown - Ignorance • Lack of experience and expertise • Lack of leadership • No resources to contribute • Terrified of feedback and truth • Unwilling to be transparent • Uninformed - Confused

• Not used in B2B environment • Customers do not use it (?) • Information overload • Does not fit into company structure • Traditional media more important • No results or ROI • No monitoring ROI tools

Scared?

Vanguard Leadership March,2010 (c)

• Here to stay – not going away! • Growing continuously • Can not be blocked • Innovation and idea incubation • Client interaction • Social networking – a must!

• Real customer interaction happens • Data Mining • Community Building • Trend detection • Reputation monitoring

• Other departments might have needs: • HR for recruiting • Marketing for research • R&D for research • PR to track brand and trends • Finance for company tracking

Embrace!

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Why we need some guidelines?

Integration with applications (Outlook, etc.)

Uncontrolable platforms (GSM, Home work)

Clear rules of understanding

and engagement

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Effectiveness of a policy

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Social Networking Governance Policy or Guidelines?

More and detailed information available upon request

• Areas to be covered

• Who is involved?

• Code of conduct

• Identity

• Information protection

• Etc.

• Monitoring

• Hardware & software

considerations

• Disciplinary actions

• Etc.

Process

• Awareness creation

• Inventorize

• Create policy

• Delivery and implementation of policy

• Optional: Training

Vanguard Leadership March,2010 (c)

Social Media Tips

Do

• Be polite

• Be courteous

• Be helpful

• Be conversational

• Be intelligent

• Be non-confrontationable

• Be transparent

Don’t

• Share secrets

• Curse

• Bad mouth

• Complain about company or product

• Act stupic

• Defame

• Forget day job

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Conclusions - Business

• Take advantage of Social Networking to expand your business

• Have a social networking strategy and policy

• Monitor and act quickly

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Conclusions – Personal tips Watch out sharing...

• Personal Conversations

• Social Plans

• Linking Sites

• Company information

• Photos of your kids

• Address and phone number

• Personal finance information

• Passwords

• Password hints

• Anything you do not want to share Vanguard Leadership March,2010 (c)

Vanguard Leadership March,2010 (c)

Want to know more?

Contact me Mic Adam – Vanguard Leadership

at info@vanguard-leadership.be

Phone: +32 478 50 41 35

What can I deliver to you?

• More detailed information on above topics

• Social Networking Inventory Service

• Social Networking Policy Creation

• Social Networking Awareness Building

• Social Networking Training and Education

Vanguard Leadership March,2010 (c)