Transcript of Social Media and Marketing Contemporary Issues in Marketing 420 MKT.
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- Social Media and Marketing Contemporary Issues in Marketing 420
MKT
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- Social Media Social media is the use of technology to
co-create, know, like, and trust.
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- Social Media 18 reasons to use them
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- Social Media Facebook Twitter Blog YouTube Linkedh
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- Benefits of Social Media Marketing tools Sharing interests
Public Opinion No Limitations
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- Social Media The top are :Facebook, Twitter. And Linkedh The
top are :Facebook, Twitter. And Linkedh Growth in Sep. 2009: Growth
in Sep. 2009: F 210% F 210% T 600% T 600% L 85% L 85%
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- Social Media YouTube: 75 b video to 375 m visitors YouTube: 75
b video to 375 m visitors Flicker: host > 3.6b images Flicker:
host > 3.6b images
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- Social Media 4 Cs Content + Context + Connection + Community =
Social Media Marketing
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- Social Media Its important to have a new media strategy
attached to your new media tactics
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- Social Media Open up SM access points. These points can be
levreged
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- Social Media Your primary website or blog is the tool that ties
all of your social media activity together. Your activity on social
media sites or spokes functions primarily as a way to lead
prospects back to the much more fully developed content that
resides on your website.
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- The hierarchy of social marketing
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- 5 tips for getting more from social media marketing Integrate
Amplify Repurpose Generate Leads Learn
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- Blog a blog is software that allows anyone who can type to post
content to a website or blog home page
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- Blog a blog is software that allows : Readers to make comments
and add content. Readers to subscribe to the content so that they
are automatically notified Search engines to receive notice or
pings whenever the content is updated.
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- Blog A blog is your ticket to creating: Content Context
Connection Community
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- Blog The best way to start blogging: Monitor a group of
relevant blogs Comment on a group of relevant blog Create you own
blog
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- Facebook has become the most widely recognized name in social
networks. Social networks allow people to join, and friend members
or invite others to join and then share and exchange
information.
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- Facebook 3 ways for businesses to get a return from Facebook
Facebook applications for business professionals Using Facebooks
Twitter-like tagging feature Using Facebook ads for content
awareness 5 tips for getting more from Facebook
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- Your profile is the starting point for Facebook
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- Creating your Facebook Fan Page
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- Facebook Features Custom tabs mean custom landing pages
Tricking out Boxes with FBML app Facebook applications for business
professionals Using Facebooks Twitter-like tagging feature Using
Facebook ads for content awareness 5 tips for getting more from
Facebook
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- Twitter Twitter is a free service that allows anyone to say
anything to anybody in 140 characters or less
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- Twitter How do I use it? Why would I use it? Some basic Twitter
terminology Who do I follow? Filtering Twitter to make it make
sense
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- Twellow: is like a Twitter phone directory that sorts people by
industry. This can be a great way to find people in your
industry.
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- Twitter Search: This little tool allows you to monitor anything
you can search. I use it to see whats being said back to me
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- Twitter Advanced filter and allows you to set up searches on
your name, company name, brands, competitors, all the basic stuff,
so you can monitor your business and reputation and even know when
people are replying to your tweets.
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- Managing the Social Media