Post on 03-Nov-2014
description
Social Media By Anthony Altamura
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Introducing Myself
My name is Anthony Altamura
Senior at The University of Nevada-Reno
I Major in Business management
and Marketing
Picture from:unr.edu
Interest
I have been a huge sports fan for all of my life This is where my distinctive competencies come from:
Team Work
Solving Problems
Communication
Working hard
Employment
I currently work at the Peppermill as a valet
My Brand Mantra and Values
My brand mantra and name of my blog is the same “Social Media Works”
My core values are independence, integrity, and loyalty
My Experience with Social Media
In the 2011 Fall Semester I took a personal branding class with Dr. Bret Simmons
He told us how social media was a big part of business today and that if companies didn’t join soon they would be left behind
He taught us that having on online presence today was very important and will lead to:
More Job Opportunities
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I really doubted what he was saying in the beginning
I thought this was just another required class for my major but I was:
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Before that class all I had was a facebook
He required us to create social media platforms on: Twitter
Wordpress
Google+
Youtube
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Through these platforms we were suppose to build our personal brands
Being the big sports fan that I am, I choose to do my personal brand on fantasy football
Bret wanted us to create a lot of content to help increase our Google juice We were required to tweet or retweet similar content 3
times a day six days of the week
He also required us to blog 2-3 times a week
Since I choose a topic that interesting to me and since we were in the NFL season this was relatively easy for me
But I was only doing it for the class and I didn’t think anything was going to come from it I didn’t have a lot of followers and my blog wasn’t viewed
that much
But one day I got this tweet
So right then and there I saw that this social media thing was for real
And that tweeting and blogging really worked
So I took the job with Blogdudes.com I wrote fantasy football content for them for the next six
weeks till the fantasy football season was over
That was my personal social media success story
Since I succeeded personally I created another brand: I wanted to help people learn how use social media
To do this I created Social Media Works at anthonymaltamura.wordpress.com
My Social Media Blog
On my social media blog I created five blogs: Social Media Works!
Evaluating Two Competitors: Coca-Cola and Pepsi
Creating a Blog
Using Twitter Effectively
People and Companies Shifting Towards Social Media
Through these blogs I learned a lot
Social Media Works
Is a blog basically explaining what I have already told you about how I got into social media and how I actually saw some success
Evaluating Two Competitors: Coca-Cola and Pepsi
This was a blog I wrote about Coca-Cola and Pepsi and how they use social media I came to the conclusion that even though Pepsi has more
followers on Twitter Coca-Cola has a better online presence because:
The have an accessible blog
The blog more often
Over 15,00 Sites link to their site
They Tweet every 23 minutes
They have over 60,000 subscribers on YouTube
They have over 40 million likes on Facebook
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Creating A Blog
In this blog I wrote about how important a blog is to your social media profile
I learned that their are five steps to keep in mind when you start blogging:
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Step One
Write about something you are truly interested in For me it was fantasy football and social media
When you are interested in the topic readers can tell
Step Two
Go over your original posts and make sure to limit the mistakes When creating an online presence it is important to appear
to be professional and using good grammar is essential
Step Three
Release your content on social media platforms By posting your content on Twitter, Facebook, etc. you are
releasing your content to the hundred of millions of social media users out there
Step Four
Be persistent Just keep on pushing content
Step Five
Never give up If blogging is something you truly want to do and you are
not being noticed just blog more and eventually you will be noticed.
Using Twitter Effectively
On this blog I talked about how I believe that Twitter is the most effective social media platform you need to get you content out there
I learned thath there 6 steps on how to use Twitter effectively for your personal brand or your company
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Step One
In order to gain followers you must first follow other people that share the similar brand
Step Two
In order for them to really notice you, you have to retweet their content
Step Three
Tweet out your own content
Step Four
Be Responsive Just like the automated systems on the phone, there are
automated systems for Twitter
Step Five
Thank people for retweeting your content and retweet theirs if you believe you followers will enjoy it
Step Six
Follow everyone that follows you (except spammers) In the beginning you need to get and keep as many
followers as possible so that you can signal to the people on Twitter that your content is relevant
People and Companies Shifting Towards Social Media
In this blog I explain how business are shifting towards social media I explain how Companies can use this to their advantage
Ex. Redbox
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