Post on 14-Jan-2015
description
Social Media 2.0How the Student Athlete Fits into Your
Institution’s Overall Digital Communications Strategy
Survey
• Conducted May 10-17, 2012• 1,694 people started the survey• 1,336 completed the survey (79
percent)
Social Media 2.02012 CoSIDA Convention | June 25, 2012
Enhance OurReputation
Social Media 2.02012 CoSIDA Convention | June 25, 2012
BuildAWARENESS
Social Media 2.02012 CoSIDA Convention | June 25, 2012
IncreaseENGAGEMENT
Social Media 2.02012 CoSIDA Convention | June 25, 2012
DriveTRAFFIC
Social Media 2.02012 CoSIDA Convention | June 25, 2012
How does athletics fit?
Social Media 2.02012 CoSIDA Convention | June 25, 2012
Social Media 2.02012 CoSIDA Convention | June 25, 2012
95,83910,5289,144
Social Media 2.02012 CoSIDA Convention | June 25, 2012
Social Media 2.02012 CoSIDA Convention | June 25, 2012
Social Media 2.02012 CoSIDA Convention | June 25, 2012
Social Media 2.02012 CoSIDA Convention | June 25, 2012
1. Time Decay2. Affinity3. Weight
Social Media 2.02012 CoSIDA Convention | June 25, 2012
1. Make friends.2. Align your goals.3. Play to your
strengths.
Social Media 2.02012 CoSIDA Convention | June 25, 2012
facebook.com/patrickpowerswww.patrickpowers.net@patrickjpowers314-540-0356