Social Media 101

Business EditionWith Special Guests Poppy Barley

Presenter• Alex Kulas• Business Advisor and Training

Facilitator with AWE• B.Com in Entrepreneurial

Management• Diploma in Marketing• Social Media Addict and Consultant

About AWE• 2015 marks our 20th year in business!• Variety of programming that caters to those starting,

building or growing a business• Loan Program- up to $150,000• Market Expansion • Annual Conference• NextStep to Success for Aboriginal Women

“The ROI of social media is that your business will still exist in 5

years.”

Erik Qualman

Social Networking is the most popular online activity.

Where are you stuck with Social Media? What do you want to know more about?

Social Media Snap Shot Facebook = I like donuts Twitter = #eatingdonuts Instagram = Here is a vintage shot of my

donut YouTube = Here I am eating and making

my donuts Pinterest = This is the recipe for donuts LinkedIn = My skills of donut making

include

Consumers are talking online. Social media is where you can

listen to them.Each day billions of conversations are taking place across the social web. Social media lets you listen to those conversations. But why does listening to

social media matter?

Why Does Listening to Social Media Matter?

• Pinpoint new and potential customers and nurture them through one-on-one relationships

• Monitor your competition, understand your detractors, and see what’s working in your market

• Track popular phrases and keywords, get new content ideas• Discover brand advocates to build your community online

Create Brand Advocates • 71% of all customer complaints go unanswered on Twitter.• 46% of online customers expect customer service on

Facebook. Only 23% of brands provide it.

Social Media is a HUGE Opportunity

• Listen to conversations online and engage with customers that are having a problem

• Deliver quick, effective one-on-one support • Be the personable, easy to talk to representative that your

customers expect

71% of consumers who experience a quick and effective response on social media are

most likely to recommend that brand to others!

Facebook• 1.44 billion monthly active users• Market leader for social networking• Average user spends 55 minutes a day on Facebook• Track all posts through insights, see what your clients are

interested in

Facebook Age and Gender Demographics

• 87% of adults 18-29 use Facebook• 73% of adults 30-49 use Facebook• 63% of adults 50-64 use Facebook• 56% of adults 65+ use Facebook

Facebook also seems to skew more heavily towards women with 77% of adult females on the site and 66% adult

males.

• Products: your store page• Showcase your products by

posting pictures or videos• Contests – reward your

followers• Immediate connection with

your customers• Helps develop awareness/Brand

Your Facebook Business Page

Twitter• 302 Million Monthly Active Users• 500 Million Tweets Sent Per Day• 80% of Active Users are on Mobile Devices

Twitter Age and Gender Demographics

• 37% of adults 18–29 use Twitter.• 25% of adults 30–49 use Twitter.• 12% of adults 50–64 use Twitter.• 10% of adults 65+ use Twitter.

Twitter is quite equal between genders. 24% of adult men use Twitter and 21% of adult women use Twitter.

• Connecting with Customers• Branding• Customer feedback• Marketing• News• Giveaways and promotions• Twitter is Viral• Spy on competition• Increase Sales• Brand loyalty

Twitter

InstagramInstagram has overtaken Facebook and Twitter as the network with the largest population of young users.•300 Million Monthly Users•75 Million Daily Users•20% of Internet Users Are On Instagram

Instagram

Instagram Age and Gender Demographics

• 53% of 18-29 year olds use Instagram• 25% of 30-49 year olds use Instagram• 11% of 50-64 year olds use Instagram• 6% of 65+ use Instagram

Instagram has 29% of online users that are female and 22% of online users that are male.

LinkedIn • Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn

profile tips you need to know to help further market yourself and your business.• Use a professional photo• Complete your professional profile• Know your tagline• Make connections• Get Recommendations• Join relevant groups

Pinterest• Converts browsers into potential buyers• Drives traffic to your website• Users engagement is described as highly addictive• https://www.youtube.com/watch?v=AfyByLwiIe8

YouTube• Promote what your company is doing through videos• Add videos to your website• Share videos with your existing customers and clients• Show off a product or service• Bring testimonials to life

• Follow best practices • Follow directions of setting up

each account• If you need help ask• Be prepare for the increased

traffic and demand • Remember to set restrictions to

each site• Separate your personal pages

from your business• Manage your updates• Set time restrictions for each

site• Be creative and unique

How do I manage my social media?

• Don’t spread yourself too thin! • Know where your target audience is hanging out online• Measure each post and how you interact with your

audience

Your New BFF, The Content Calendar

• Create a content calendar– Decide what to post, where to post and how often to post

for each network– Schedule content ahead of time to save you time! Use

apps such as HootSuite or Sprout Social – Make sure that you aren’t posting everything

everywhere. What works for Facebook doesn’t necessarily work for Twitter.

Questions?

Let’s meet Kendall!