Post on 07-Dec-2014
description
SOURCE = Kaiser Family Founda7on Study & U.S. Bureau of Labor Sta7s7cs
Building Relationships
Community
Engagement
Interaction
Traditional Techniques
• In-depth reports • Publications • “Snail” mail • Advertisements
Modern Influences
• Instant search results • Blogs • E-mail • Social media
Success! • Specific uses
• Responds to questions and comments
• Approx. 90% of content does not sell products
• Multiple accounts: Local, Regional, Metro-Area
1.75 million followers
207,000 page fans
1980s
1990s 2000
• Don’t panic! • People are already talking
about your company • Monitor • Manage • Correct • Improve
Purpose: Social media search & analysis Website: www.socialmention.com
Purpose: Microblog social media analytics Website: www.twitalyzer.com
Purpose: Ranks what people say Website: www.twitrratr.com