Social innovation

101

2

“I have an innovative idea!”

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users ‘innovation’ Gov,

NGO,

social

enterprise

This is not innovation.

Case study:

people standing up against open

defecation

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users ‘innovation’ Gov,

NGO,

social

enterprise

+ +

users ‘innovation’ Gov,

NGO,

social

enterprise

This is not innovation.

What is

innovation?

Real innovation:

a solution to the right problem

that users love to use

Did this solution solve the right

problem?

Did this solution solve the right problem?

Did users love to use it?

Did this solution solve the right problem?

Did users love to use it?

90% of apps never used

27

So why is innovation is so difficult?

“I have an innovative

idea! Let’s make a

comic book!”

Why is innovation

difficult?

Because Steve chose the solution

too early.

Technical

experts

Researc

h experts Strategy Develop M+E Program

43

THE INNOVATION PROCESS

Design Thinking

Human Centered Design

(HCD)

DIG PROCESS

5D’s

Technical

experts

Researc

h experts Strategy Develop M+E Program

53

Innovation process on vitamins

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"I have an idea.

I’ll give him pills!”

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"I have an idea.

I’ll give him pills!”

Starts with

"I have an idea and/or an

intention to innovate"

Ends with

"I have a very clear idea of the

problem or opportunity”

What’s the real problem?

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What’s the real problem?

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Children aren’t healthy

What’s the real problem?

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Children don’t like taking pills

Clear idea of problem

“Children don’t like taking pills”

Starts with

"I need more information about

who, what, where, why, how?”

Ends with

”I’m confident we have enough

information on the problem we

are trying to solve

Starts with

Why don’t children like taking pills?

Ends with

Pills are scary and difficult to take!

Starts with

“I need this built or done.”

Ends with

"I have a solution that works

well at a small scale.”

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Pills are scary and difficult to take!

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Pills are scary and difficult to take!

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Pills are scary and difficult to take!

So what worked?

Did this solution solve the right problem?

Did users love to use it?

"I have a solution that

works well at a small scale.”

Technical

experts

Researc

h experts Strategy Develop M+E Program

86

SO… how does this apply to

my tech idea?

45 deaths per 1000

births

“I have an innovative

idea! Let’s use IVR

technology”

“I have an innovative

idea! Let’s use IVR

technology”

Starts with

”Let’s use IVR technology”

Ends with

"I have a very clear idea of the

problem or opportunity”

What’s the real problem?

What’s the real problem?

Starts with

”Let’s use IVR technology”

Ends with

”Too many messages that are

unclear and easily forgotten.”

Starts with

"I need more information about

who, what, where, why, how?”

Ends with

”I’m confident we have enough

information on the problem we

are trying to solve

Healthy

newborn

Starts with

“We have several ideas to build

and test…”

Ends with

"I have a solution that works

well at a small scale.”

DANGER SIGNS:

INFECTED CORD

FEVER EYE WITH PUS DIARRHEA

KEEP BABY WARM

• HOLD TO YOUR SKIN

• GIVE THEM HAT,

SOCKS, AND MITTENS

“Hello, bong Srey? My name is Dr. Thearith, I am a doctor

in a village just like yours! Congratulations on giving birth

to such a beautiful baby.

“Today I’m going to tell you about that strange thing

sticking out of your baby’s stomach, the umbilical cord. By

the end of the week, it should look dry and black, like a

dark sausage. Eventually it will fall off!

But if the cord is soft and wet, red near the stomach,

draining pus, bleeding, or starts to smell really bad, take

your baby to the health center immediately.”

Healthy

newborn

Tested with 455

mothers 4 month

pilot • 100% of participants satisfied

• 95% willing to pay for the service

• 70% shared the messages to

others

• 43% came back to the health

center

Was this

innovative?

Did this solution solve the right

problem?

Did users love to use it?

Let’s innovate!

Mike@17Triggers.com

www.17triggers.com