Post on 22-Apr-2015
description
Revolutionizing Corporate Communication
10 Tips for Driving Organizational Change
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OUR MISSION
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WORLD DOMINATION
Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.
Third World Social Media
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But…
No VisionNo InfrastructureNo AnalysisNo Momentum
LET’S HOPE THERE’S NOT A CRISIS
&
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1. The Social Media Task Force
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• Slow• Redundant• Indecisive
Social Media Leaders
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CZAR
DICTATOR
TYRANT
2. Social Media Strategies
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• Stagnant• Brand-centric• Don’t account for the unknown
Organizational Philosophies
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SW A
Servant’s Heart
Warrior Spirit
Fun-Loving Attitude
3. Interns
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• Institutional Knowledge• Information• “Klout”
Seasoned Employees
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4. PR & Marketing
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PR
MARKETING
Customers
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What are your Customers
saying
Need people who can think, speak
and advocatefor them
What do they want
5. Numbers
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Blah, Blah, Blah.
Trends, Patterns & Value
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What are the numbers tying to tell you?
What are you trying to prove?
What should we be doing differently?
What do you going to do about it?
Who cares?
DAZZLE ME!
DAZZLE ME!
DAZZLE ME!
CASE STUDY: Social Media Fare Sale
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6. Twitter & Facebook
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Think Bigger
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BLOGSEO
Social Media Home BaseControl the Message
Lead GenerationAnalytics Blogs
ForumsemailPhotoVideo
InternalCommunication
7. Employees
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Employees
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8. Lawyers
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Risk & Reward
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Need to recognize exceptions
Build relationships
with your legal team
Balancerisk andreward
9. Contests
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Becoming a Social Business
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What other parts of your businesscan benefit from
social media
What value can you provide beyond
fun and games
How can youintegrate your
efforts to across channels to maximize
results
10. Malcolm Gladwell
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“The evangelists of social media seem to believe that a Facebook friend is the same
as a real friend” “Online relationships are
weak”
“Twitter is a way of following (or being
followed by) people you may never have met”
“Facebook is a tool for keeping up with people you would not otherwise stay
in touch with.”
You
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BRING IT!
Instinctively knows your brand, operations, and policies Understands the inner workings of your organization and has established relationships
with leaders and key internal stakeholders - meaning they know how to get information quickly, who to get it from, and how to incite internal action when needed
Has a natural gift for messaging and embodies your brand, voice, and persona Can think like and empathize with your employees, customers and stakeholders Has a thick skin and the maturity to always take the high road Can recognize and prevent crises before they occur Is willing to personally take it on the chin to protect and defend your organization –
both internally and externally Has a hunger to do amazing work and a willingness to put in the extra time and effort
to do it Is social media savvy and possesses general knowledge of relevant digital platforms Is able to lead and inspire the internal change that will be needed to make your
organization a truly social business
10 Qualities for Your Perfect Social Media Manager
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