Are you approaching adoption like holding a

ball under water?Peter Bjellerup,Digital and Social Engagement SWAT,

IBM Analytics

@thesocialswede

Change Management

The difference betweenmaking it possible

andmaking it happen

@thesocialswede

If you try to change habits by force,what happens when that force disappears?

@thesocialswede

Motivation

The key to lasting change

@thesocialswede

Who will change first?What will make them change?

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

@thesocialswede

@thesocialswede

Are motivation factors the same along the curve?

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Are motivation factors the same along the curve?

Easier challenge =less need for persuasion

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M2E2ME = Adoption

Motivate Management

Easy

Embed

Motivate Employees

@thesocialswede

Motivating Management is about helping them realise what’s in it for them:

Agility

Resilience

Efficiency

Effectiveness

Inspiration and Innovation

@thesocialswede

Executives are key to change

@thesocialswede

Endorse

Engage

Embed

…but need your support

Endorse

Engage

Embed

@thesocialswede

Easy gets you started,Embed gets you to the finishing line

@thesocialswede

Easy

Embed

While Easy is about ease of use, support and training…

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Easy

Embed

…Embed is about integration and changing the definition of ”work”

Easy

Embed

@thesocialswede

Motivating Employees is about helping them realise what’s in it for them:

@thesocialswede

Agility

Resilience

Efficiency

Effectiveness

Inspiration and Innovation

Tell• Internal marketing campaign

• Motivational training

Show• Highly visible executive endorsement and

engagement

• Role model publishing

Prove• Visible executive recognition (formal/informal)

• Personal analytics and/or gamification

@thesocialswede

Iterative rollouts to consecutive target audiences,combined with continuous attention and improvement,but availability for all from day One

Management Motivation, support and engagementChampion and Community Manager Support

Ease of use, process integration, systems integrationSuccess stories and Role models

Communications: Boosters, New capabilities, Results and milestonesIdentification and evaluation of target audiences

Programme management and Transformation team development/management

Itera

tive

rollo

uts t

ota

rget

aud

ienc

es

@thesocialswede

Download the white papers at:• http://ibm.co/1PcKqea and http://ibm.co/1kj5sMI

See me at:• peter.bjellerup@se.ibm.com • www.thesocialswede.com• Twitter @thesocialswede• LinkedIn: http://linkd.in/1GkNsLJ

@thesocialswede

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