Social changes everything

OrlaMalone, Sales Executive , EMEA.

February 10th , 2011

The web is better with friends

1994

1994

Today

My Profile

1994

Today

500,000,000Active users

80,000,000active websites

Source:Netcraft.com “Total Sites Across All Domains” data, July 2010

Average hours per month

2hr 17min

1hr 52min1hr 41min

1hr 17min 1hr 14min

Source: Nielsen Wire Top Web Brands (US, Home & Work) – data as of September 2010

5hr 25min

You Can Connect with People at Scale

The Web isAbout People

Marketing is About PeopleMarketing is About People

Paid

Print

Television

Owned

Websites

Store fronts

Earned

Word of Mouth

Public Relations

Marketing has always been a mix of paid, owned and earned

Facebook Page1. Connections

2. Brand voice

3. Viral word-of-mouth

at huge scale

16,139,379 People Like This

Organic Distribution via Newsfeeds

You Can Connect With People at ScaleYou Can Connect with People at Scale

The Web isAbout People

Marketing is About People

Spending over 700 billion minutes per month

Sharing more than 30 billion pieces of content per month

With over 50% logging on every single day

Over 500 million active users per month

More than 1 million developers from 180 countries

1xsame as watching The

X Factor

250Mpeople globally on any

given day

14Mpeople in UK on an

average day

169,000,000impressions

3,000,000liked Nike

2,500,000,000 ad

views

6,400,000video plays

2 dedicated Ad positions

Market place Ad

Premium Ad

Profile-based targeting

•Location

•Age/Birthday

•Gender

•Education

•Workplace

•Relationship

•Sexual Preference

•Language

•Activities

•Interests

•Music

•TV

•Movies

•Books

•Groups

•Applications

•Connections

•Status updates

Structured Unstructured

Benefit of social context

68% Ad Recall

2x Message Awareness

4x Purchase Intent

25% Action Rate

Brand Metric Source: Nielsen Understanding the Value of a Social Media Impressions, April 2010

Action Rate Source: Facebook Internal Q1 2010

significant increase in effectiveness

Sponsored Stories is a new way to scale word of mouth

STEP 1:David likes a brand, uses an application, or checks in to a location

David likes this brand

STEP 2:A story is generated on David’s friends’ News Feeds, which they may or may not see

STEP 3:If this brand included Sponsored Stories in their Facebook Ads campaign, David’s friends see this story in the right column

Sponsored Stories

David likes this brand

Your Brand

Like

This is how it works

See who’s checked in nearby

Generating a story in their News

Feed

And tell your friends where you

are and who you’re with

PlacesWho. What. When. And now Where.

Four Deal types

Individual Deal Loyalty Deal Friend Deal Charity Deal

You Can Connect with People at Scale

The Web isAbout People

Marketing is About People

You Can Connect with People at Scale

The Web isAbout People

Marketing is About People

Thank You !