description
Communications of the present and the future involves a number of integrated hybrid factors to be ultimately successful: creative, analytical, psychological, utilitarian and identity driven. Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Socially-designed products put people at the center of the experience, rather than data, devices or information. This is a fundamental shift in the way the web and platforms are structured and will most likely come to define what the next phase of the social web looks like via the ability for all to be makers, creators and participants. Instead of technology, devices or products being the selling point (as it is with applications like Word, Keynote, Photoshop or devices like iPhone, Galaxy, Lumia, etc.) the selling point is conversation - that is, interacting with other people around emotional triggers. The data of this conversation helps with further product improvement and innovation. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy. #SIC2014 #MakeImpact