New Series

Social Business Strategy #5: User Generated Content is Key

In Part Five of the Six-Part Blog Series on Social Business Strategy, we discuss the importance of filling your intranet with meaningful and relevant content that will attract people.

In order for any social business to succeed, there needs to be a critical mass of meaningful user-generated content and conversation. Employees will catch on quickly to the value of your social intranet as soon as they see interesting topics and valuable information.

Depending on the scope and structure of your conversation channel, this may mean “priming the pump” and loading content up front.

Here are a few ways to accomplish this:

Turn tacit knowledge into

explicit knowledge

One of the key benefits of the social enterprise is the ability to take tacit knowledge - the skills and understanding of a single individual - and

transform it into explicit knowledge that is available to anyone in the organization.

Identify the “digital

sherpas”

In the same way that early explorers reached their destinations through the help of knowledgeable local guides, look for people who can be the

“Digital Sherpas” inside your organization that will talk-up the initiative...

Identify the “digital

sherpas”

It’s not crucial to build an encyclopedic knowledge base in the pilot stage, just get enough substance into the first conversations to make the environment

intriguing, comprehensible and useful to the next groups to come on board.

Trust user-generated

content

As your social intranet matures, the community of participants will begin generating its own content. This might make some communications

professionals a little nervous at first but knowledge and productivity are more important than perfect grammar.

Before you know it your communications team will be free to be more strategic about how content is used within the organization.

Read the White Paper on Six Strategies for a Successful Social Business that will

guide you in building and implementing your strategy.

Some of TemboSocial’s clients:

By leveraging the corporate intranet, TemboSocial’s suite of software add-ons help empower, inform, and create a culture of employee-driven excellence. TemboSocial helps drive engagement with Social Recognition, Ideation, Polling, Commenting, and Employee Engagement Surveys.

Thank you!