Post on 14-May-2015
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SOCIAL BUSINESS @ IBM
Ronald Velten - IBM BeneluxMarketing, Communications & Citizenship Director
30 MINUTE PRESENTATION ON SOCIAL MEDIA
Ronald Velten - IBM BeneluxMarketing, Communications & Citizenship Director
@ronaldvelten
Linkedin.com/in/ronaldvelten
WELCOME TO THE DECADE OF SMART
INSTRUMENTED .....
...... INTERCONNECTED ……
…… INTELLIGENT..…
Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries.
15 petabytesScientists are working to prevent influenza pandemics by modeling the viruses with a supercomputer that can operate at one petaflop, or one quadrillion operations per second.
1 petaflopNew analytics enable high-resolution weather forecasts for areas as fine as 1 to 2 square kilometers.
1 square kilometer
8
….. REALLY INTELLIGENT …..
….. IMAGINE …..
04/12/2023
©2011 SugarCRM Inc. All rights reserved.
2001
2011
A list of things that weren’t around on 9/11
Facebook (2004)
Twitter (2006)
Tumblr (2007)
iPhone (2007)
Netbook (2007)
iPad (2010)
Android Phones (2007)
LotusLive (2009)
Flipcam (2006)
X-box (2001)
LinkedIN (2003)
Wii (2006)
Hyves (2004)
Gmail (2004)
Wikipedia (2001)
FlickR (2004)
Foursquare (2009)
Spotify (2006)
Skype (2003)
Delicious (2003)
Bit.ly (2009)
Spotify
……
…….
…….
04/12/2023
©2011 SugarCRM Inc. All rights reserved.
“We don’t have a choice onwhether we DO social media,
the question is how well we DO it.”
- Erik Qualman
04/12/2023
©2011 SugarCRM Inc. All rights reserved.
“It is not just about doing social media for doing it, but how you use these emergingtechnologies for social business”
- Ronald Velten
SOCIALBUSINESSa definition
Social business focusses on business outcomes, business models and management related to use of social mediatechnologies
EngagedSocial Businesses are: Transparent
Nimble
In short: a “Social Business” uses the networks of people, inside and outside, to create value
25
3
2
1Social Media Maturity What is the current state of businesses’ social media initiatives and Social CRM?
What Customers Want What drives customers to interact with businesses via social media?
The Big Fears: Risk and ROIMitigating risk and determining an ROI - what are businesses doing about these top social media concerns?
IT IS ALL ABOUT ENGAGEMENT
35
RETURN ON ENGAGEMENT
Listen
Learn
Contribute
Share
B2B AND B2C BECOMES P2PExternally and internally
Social Business Platform
WHERE TO START
WHAT IS IBM DOING
IBM ENABLES SOCIAL BUSINESS
Social Business PlatformIBM Connections “next”
Document Libraries
Social Projects
Blogs & Wikis
Files
Profiles
Forums
Social Mail
Audio Video
Instant Messaging
Web Meeting
s
Presence Awareness
Business Applications
Embedded ExperienceCommunitie
s
Social AnalyticsActivity Streams
Micro-blogging
IBM Sametime 8.5.2
IBM SmartCloud for Social Business
• Delivering a portfolio of Social Business Solutions in the cloud
ibmcloud.com/social
IBM IS A SOCIAL BUSINESS
IBM’s social business strategy is to catalog IBMers’ expertise, manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer, we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.
Expert Relationship Management
Social Aggregator
Social Business @ IBM
Expert Locator
Social Business Manager
Social Intelligence
IBMers actively on Twitter
25.000IBMers present atFacebook
198.000IBMers utilizing LinkedIN, includingAlumni
378.000
IBM channelsOn YouTube
200+Tweets upon the launchof our CMO study
1.000.000IBMers
collaboratingWith 200.000 nonIBMers via DevelopersWorks
100.000
Individual blogs maintained regularly
17.000IBMers profiled at IBM connections
400.000Active page views a DAY of Wikis
1.000.000
Regular Sametime instant messaging users, resulting in 40-50 million messages per day
400.000Downloads of employee generated video- and podcasts
15.000.000 Minutes of
LotusLive meetings, internally and externally each month
20.000.000
IT IS ALL ABOUT ENGAGEMENT
1. Social is now, think business rather than media
2. Leverage internally and externally
3. IT and LOB’s should work together to ensure success
4. Recruit early adopters
5. Don’t forget about compliance/governance
6. Be prepared to be agile and adapt
7. IBM is there to help you