So You Want to Be a Social Media Pro

Wendy FeltonSocial Media ManagerLubin School of Business

Where are you coming from?

Writing

promoting writing online via social media

finding ways to use social media at work

The catch

Put yourself out there.

● 15% of online adults say they use Pinterest● 13% of online adults say they use Instagram● 6% of online adults say they use Tumblr● 67% of online adults say they use Facebook● 16% of online adults say they use Twitter● 20% of online adults say they use LinkedIn

A perspective on social media

What value do YOU add?

● Communications● Marketing/Advertising● Campaigns● Social Savvy● Customer Service● Subject Knowledge

Consider your expertise.

Who are you on the internet?

What does that add up to?

Value + Expertise +

Internet personality = YOUR BRAND

Protect your investment

Your real name is real power

Don't get lost in the crowd

Keep a few secrets

Make a choice—don't let it be made for you

Find a place of your own

Do your homework

Network

Read up

● mashable.com● thenextweb.com● readwrite.com● fastcompany.com● wired.com● businessinsider.com/sai

What do you want on your resume?

Sample job titles:

● Social media manager● Social media editor● Community manager● Digital marketing manager● Online marketing director● Social media strategist● Content strategist

What can you do?● Writing● Marketing/advertising● Campaigning● SEO and SEM● HTML and CSS● Google Analytics● CMS● Photography and Photoshop● Graphic design● Customer service● Sales

Where to look

● mediabistro.com● jobs.mashable.com● indeed.com● socialmediajobs.com● PR associations● twitjobsearch.com● linkedin.com● Pace Career Services

Time to reflect

● Long lead time vs. real-time?● Large company vs. small org?● How well can you represent the

brand?● In-house vs. agency?● On a team vs. independent?● All vs. part social media?● A specific industry or any industry?

Get the answers

Get more answers...from Lubin

● Career Services

● Lubin MS in Social Media & Mobile Marketing

● Lubin Social Media Street Team

● Linkedin.com/alumni

Questions?

Thanks!

Wendy Feltonwfelton@pace.edulinkedin.com/in/wendyfeltonslideshare.net/LubinSchoolofBusiness

@lubinbschool

/lubinschool