SNS and Social Serious Games for SNS and Social Serious Games for Customer-facing businessCustomer-facing business

Game Developers Conference China Game Developers Conference China 2010 – Serious Games Summit2010 – Serious Games Summit

Shigeru ChigusaShigeru ChigusaCEO, NewGame Solutions (Shanghai) Co., Ltd.CEO, NewGame Solutions (Shanghai) Co., Ltd.

December 5, 2010December 5, 2010

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NewGame Solutions is;NewGame Solutions is;

卓趣软件（上海）有限公司 NewGame Solutions (Shanghai) Co., Ltd.Completed registration Feb. 2009

What we do•Design, Develop, and operates internet based online services with Serious Games.•Consulting services for building and improving educational and corporate training systems with the use of Serious Games.

Affiliated Companies, Offices•NewGame Solutions Holdings Limited, BVI•NewGame Solutions (Hong Kong) Limited, HKG•Affiliate Office: Walnut Creek, California, USA

百闻不如一见 , ____________百见不如一试

My experience at

My experience at

Learning in stories Topic + Emotion = Forever Content + Environment Sharing Experiences Community is Environment

Community = Environment 2,000万人

Community = Environment 2,000万人

Content = Experience

ClassroomBooks

To “Know”Manuals

Web Contente-Learning

“Know More”

O.J.T.On-Job-Training

Real Work

OnlineSerious SNS +Serious Games

“Know” ”Do”⇒Info Try⇒

Fail Learn⇒Alone ⇒

Community

Study Basic Try & ExperienceOn-SiteReview/More Info

Link & Synergy: the flow completes

Bridging Knowledge and Real-World

Questions, please?

DEMODEMODEMODEMO

Learning Goal 1 : Learn basic procedure Learning Goal 2 : Timely services (speed) Action required : Rapidly check

customer status Behavior change : Always pay attention to

customers Causing effect : Creating new habit

Friends are notified of others’ performance

Friends discuss about game experience

Friends discuss real work experience

Discussions connect experience in game with real work

Community discussion bridges between virtual and real

User can ask questions about real work

Community can answer questions

Experiences shared

Applicable IndustriesApplicable Industries Restaurant Industry:

Table serviced restaurants Family restaurant chains Fast-food restaurants Café and Bakery

Retail Industry: Fashion & Cosmetics Electronics & Automobile

Hotel Industry: Front desk, maid, security, restaurants, etc.

Airlines Industry: Airport Check-in, gates, security, etc.

Applicable ImprovementsApplicable Improvements Customer services:

Courtesy and hospitality Safety and security

Work procedures: Accuracy & efficiency Electronics & Automobile

Management skills: Time management Team work management & skills

Internal brand awareness: Corporate mission and brand values

Questions, please?

Thank you

Shigeru Chigusashigeru@newgamesolutions.com