Snowplow NYC Meetup #2

Huge thanks to Canary for hosting us!

Running order for this evening

• Alex Dean (me) with a quick introduction to our new product, Sauna

• Tiernan Kennedy on Canary’s reasons for moving to Snowplow and their interesting use case

• Lincoln Ritter and Stevie Clifton with a conversation on Snowplow

• Christophe Bogaert talking about event data modeling with Snowplow

Introducing Sauna, a decisioning and response platform from Snowplow

• Snowplow lets you track and capture events across all your different channels, in granular detail, in a data warehouse, so you can build intelligence on that data

• Because you have your own event-level data in your own data warehouse, you can then plug in any analytics tool to build insight and intelligence on that data

• Once you build intelligence on that granular data, you’ll want to act on it

• This means pushing the output of that intelligence to platforms and channels that you engage with your users through, e.g. pushing “user A belongs to segment S” into Salesforce and into MailChimp

Sauna lets you turn your customer insights into actions in different marketing channels

At launch Sauna supports Optimizely and SendGrid, with more integrations on the way

Launch integrations Coming soon Roadmap

Sauna Realtime

The open-source architecture has been designed to

make it easy to add extra integrations

• Sauna is an open-source (Apache 2.0 License) project:

https://github.com/snowplow/sauna

• Let us know which integrations you’d like us to add next!

• And sign up to our newsletter to keep up to date with our roadmap:

http://eepurl.com/b0yEgz

Give Sauna a try