BUILDING A SOCIAL STRATEGY TO

CONNECT WITH YOUR CAMPUS COMMUNITY

Matthew BaileyPerkins School for the BlindMatthew.Bailey@perkins.org

/in/matthewjhbailey@mattjhbailey

Got something to share?

BUILD A SOCIAL CAMPUS COMMUNITY

Assess Create Plan

ASSESS

AUDIT ASSETS

Channels Audience Content Staffing Budget

SOCIAL CREDENTIALS REPOSITORY

AKA…

• Cloud-based

• Backup

• Shared account email

HIT-BY-A-BUS CONTINGENCY

CREATE

BUILD A SOCIAL MEDIA HUB

Team of social stakeholders Forum & content sharing » External directory to connect »

TRAINING

Build a manual Teach protocols Create training modules

WHO-WHO-WHO

Who is your audience? Who are your content equals? Who can you lean on?

THE MOST IMPORTANT SOCIAL MEDIA ASSET…

Your institution's website

CONTENT IS KEY

Cross linking between .edu and social is great for: Branding Engagement SEO

Control your story Thought-leadership

PLAN

EDITORIAL CALENDAR

Detail channel, time and relevant content (URL, tentative wording, etc.)

Shareable Smartsheet Google Drive Sifter App

CONTENT FOR EVERY AUDIENCE

News stories Upcoming Events Historical facts and pics Media mentions Cool campus photos Industry-related news

GET HELP

Stakeholders can post too Create an internal form for

ideas and submissions Nurture/educate your team

TIP TIME

Answer questions Stay up-to-date with the latest

trends Join Groups or create new

ones (Facebook, LinkedIn, Pinterest Boards) to create organic buzz

TIP TIME

Post on the weekends Monitor what people are

saying about you Cross promote your channels

TWITTER TIPS

Create a Twitter list of related content »

Retweet other peoples posts, tag handles and use hashtags

Be in control of your big events » create/promote your

hashtag live tweet/gram create a repository for

people to share images

FACEBOOK TIPS

Pages to Watch section Get more engagement:

ask questions encourage sharing of

experiences Re-share popular evergreen

posts every 3 months

Got something to share?

Assess: Where have you been/need to go

Create: build an infrastructure for opportunity

Plan: be ahead of the pack

Matthew BaileyPerkins School for the BlindMatthew.Bailey@perkins.org

/in/matthewjhbailey@mattjhbailey