Jon Lisbin - Point It Founder and Webinar Moderator Scott Whitmarsh - Director SMS Support

September 21st 2011

SMS Text - Mobile Marketing Made Easy

Presentation Agenda Webinar Information

•Being Recorded & Will be Uploaded to Website •This is an Interactive Webinar so it is Okay to Ask Questions During the Presentation

Presentation Agenda About Point It

• Launched in April 2002

• Seattle’s largest independent search marketing firm

• SEM – Mobile - Social

• $30 MM in managed media/yr

• 40+ yrs of SEM experience

• Servicing clients across all verticals and revenue models

Clients

Will Your Business Thrive or Die?

● How to attract New Customers

● How to create and keep Loyal Customers

● 1st Mover Advantage

USA Mobile Usage Overview

● Mobile Feature Phones vs Smartphones

● SMS Text Messaging Usage

● Social Network Usage by Mobiles

● QR Code Usage

Where Smartphones Are Used

Smartphone Users are Looking

Smartphone Searchers are Buyers

What is SMS?

● Origin of the Short Message System

● The Mistake Becomes a Winner!

● Delivery and Message Open Rates

SMS Usage Continues to Increase

70% of mobile users sent texts

● 40% used browser or downloaded an app

● 30% accessed a social networking site

● Stats are from comScore as of July 2011

QR Code Usage

14.5 Million people

scanned QR Codes

in the US in June

2011

● 80% Increase in

QR Code scans for

the 2nd qtr vs 1st qtr

● We are seeing

them in all media

How Did You Use a QR Code?

● Coupons Deals & Discounts

● Enter Sweepstakes

● Product Info

Designer QR Codes

Marketing Channel Unification

● Mobile Market

● SMS Text

● QR Codes

● Mobile Coupons

● Facebook Integration

Mobile Marketing Dashboard

Create A Text Message

Create a Mobile

Coupon

Ability to Create Mobile Coupons

● Eye Catching

Mobile Image

Coupons

● “Electronic Wallet”

● Track Your

Conversions

Create Mobile Web Pages/Ads

● Reach Your

Database with

Mobile Pages/Ads

● Mobile Virtual

● Business Card

● Contact Info

Mobile Appointment Setter

● Appointment

Reminders

● How to Increase

Revenue 10%+

Text to Win Sweepstakes

● Run Contests to

Build Your Lists

● Platform randomly

selects up to 5

Winners for You

Daily Deals Audience Survey

● Has Your Business or Your Clients

Business Offered a Groupon Offer?

● Would You or Your Client Use Groupon

Again?

Daily Deal Site Craze

Does Groupon

Really Help

Businesses?

The 800# Gorilla

The Good, The

Bad, & The Ugly

How Will You Make Money?

● Grouponees Spending Habits

● 3 Ways to Make Money with these Deals

● Reward Loyal Customers / Break the Cycle

How Many Daily Deal Sites?

● Seattle 39

● Chicago 60

● LA 72

● New York 78

● What is Yipit?

SMS List Building Tips & Tricks

● What Companies Use SMS Texting

● How to build an SMS database list

● Will Your Businesses Benefit?

Q&A

Thank You

Scott Whitmarsh - scottw@pointit.com

Jon Lisbin – Jonl@pointit.com

support@pointit.com

Point It Search Marketing Agency

www.pointit.com

Please sign up for a free demo account

under the Mobile/SMS Text Marketing tab