Post on 12-May-2015
description
What is social media marketing?
Why social media marketing?
Who are the players?
How they do it?
Social media marketing
Forms of Internet marketing
designed to increase brand awareness, visibility
and to inherently sell products and services
over the Web.
Social media tools
to name few……
Monthly active users now total nearly 850million
20% of all page views on theweb are on Facebook
2.7 billion “likes” per day
Contains profiles of fortune 500
executives and leading trepreneurs
2 new members join every second
100 million active Twitter users log in at least once a day.
34% of marketers have generated leads using Twitter
77 of the world’s 100 largest companies maintain a corporate Twitter account.
Why social media marketing?
Reason #1
“We Don’t have a choice on whether we do Social Media,
the question is How Well we Do it.”
Erik Qualman.
Your potential
customer is
a country…
62% of the Fortune 500 have an active
Twitter account.
Reason #2
" $$ saved is $$ earned’
Cost comparison
CPM the CPM model refers to advertising bought on the basis of
impressions. Its essentially tells you how much you will pay per 1000 people to view your ad during the entire campaign.
0
10
20
30
40
50
60
Series 1
Reason #3
92% of people trust recommendations
from friends and family when making a purchase decision.
This number is up nearly 20% from 2007.
http://articles.businessinsider.com/2012-04-15/strategy/31344080_1_ads-consumers-search-engine-results
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”-Matt Goulart
Social Media v/s Traditional Media
An average person is exposed to 3000advertising message/day
"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad“
-Howard Luck Gossage
"People don't buy from clowns."
-Claude C. Hopkins
"Many a small thing has been made large by the right kind of advertising."-Mark Twain
“Either write something worth reading or do something worth writing.”
~ Benjamin Franklin
So…..Understand your customers
Select the message to convey….
The better the content, the
more integral the network becomes in the visitor
experience. If the content is
bad, the network is a nuisance, and a reason for visitors to find other places to visit……
Choose your channel wisely
To increase awareness
For better visibility
To persuade
And ultimately sell products and services
Who is
doing it
RIGHT ?
How are they
doing it
RIGHT ?
Social Aves Pvt. Ltd. is a Social Media Marketing agency for businesses and organizations.
We have specialized on :
Social Media Services
Campaign/Strategic Services
Lead Generation Services
BTL Services for Offline Activities
Facebook Adds and Application Development
Designs for brands campaigns
Social Aves Pvt. Ltd.Jhamsikhel,
Kathmandu, Nepalinfo@socialaves.com
01-5537595
Thank you!!!