Smgzh 36: Bots

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Transcript of Smgzh 36: Bots

Bots

Referent 1: Thom Nagy, TageswocheReferent 2: Dorian Kind, Webrepublic

Moderation:

Irène Messerli – @irenemesserli

Urs Bucher – @ursbucher

2. November 2016

#SMGZH

VERANSTALTER

© 2015 SOCIAL MEDIA GIPFEL ZURICH

Kaffee, Gipfel, Technik DANKESPONSOR

2. November 2016

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REINVENTING PLACESLEBEN ZWISCHENCLOUD UND LOCATION13. Europäischer Trendtag Mittwoch, 15. März 2017

2. November 2016

Referent 1 Thom Nagy, Tageswoche

Referent 2 Dorian Kind, Webrepublic

2. November 2016

Referent 1

Thom Nagy Tageswoche

#SMGZH

2. November 2016

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Referent 2

Dorian Kind Webrepublic

#SMGZH

2. November 2016

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Bots Make The Internet Go Round#smgzh — 2. November 2016

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Present“Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.”

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Wh

ere

are

we

in t

he

hyp

e c

ycle

?

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Bots that fill out a web form for you

Bots that perform basic support workflows

Bots that you can actually talk to

Keyphrase TriggersSimple Lexical Analysis

Deep / Unsupervised LearningNeural NetworksEmergent Behavior

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Benefits

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Dangers

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Project:WR2-D2

13Webrepublicans call each other

14Webrepublicans schedule meetings

15Webrepublicans track their hours

16Meet WR2-D2

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Live Demonstration

18Keep track of bot usage

19Lessons Learned

● Have a hypothesis about your users

Create a value proposition for your bot

● Start small and with a selected audience

Your hypothesis could be wrong

● Use existing, mature products/frameworks

No need to re-invent the wheel

● Track usage & listen to feedback

Having no bot at all is better than a bad bot

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Kaffee, Gipfel, Technik DANKESPONSOR

2. November 2016

JETZTANMELDEN

mit 20% Rabatt

JETZTmit 20% RabattANMELDENgdi.ch/trendtag2017

REINVENTING PLACESLEBEN ZWISCHENCLOUD UND LOCATION13. Europäischer Trendtag Mittwoch, 15. März 2017

#SMGZH

2017 1. FEBRUAR

5. APRIL

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2. November 2016

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