About SmartZip

IndustryPartners:

Awards:

Inc. 5000 Honors:

What is it?Why does it matter?

Predictive Analytics

Predictive Analytics Everywhere

*42%Businessfrom Your Sphere

*58%Business

FromNew Clients

*Statistics - NAR Member Profile 2014

How do Agents GROW Their Business?

*72% of home owners sell with the first agent they speak with

SmartTargetingNew Business

SphereTargetingRepeat & Referral

SmartTargeting – New Business in Your Farm

Current FarmMass Marketing

2,000 Homes5% Turnover

New Farm With Predictive Analytics

400 Homes10% Turnover

Turnover Advantage2x Better

How do we know?Length of Residency

Age of Residents in Home

Migration Patterns

Loan Details

LTV Ratio

Absentee Owner

Number of Kids

Delinquent

Herd Effect

Life Interests

Appreciation

Estimated Net Worth

Listing History

Home Sale History

Loan Status

Home Owner Occupancy

Credit Worthiness

Consumer Behavior

Move Up

Move Down

• Over 2000 attributes• From over 25 data sources• Listing data from 17 portal sites

On-going reporting of your territory performance

Rigorous territorypre-evaluation

via “back testing”

Leverage Yourself for Success

Now that you know…What do you do?

Marketing

Targeted Online Branding

Targeted Online Branding

Targeted Online Branding

Targeted Online Branding

Targeted Online Branding

Personalized Direct Mail

Digital Handwritten Letters

• Notes printed in a blue ballpoint pen style • You choose the message and design

• Custom branded to you and your team!

Personalized Landing Pages

8 x 8 Email Marketing

• 8 touches in 8 weeks for all respondents with emails

• Custom branded, from YOU!

Your Brand Everywhere!

*42%Businessfrom Your Sphere

*58%Business

FromNew Clients

*Statistics - NAR Member Profile 2014

How do Agents GROW Their Business?

88% of buyers would use their agent again or recommend to others

84% of sellers would use their agent again or recommend to others

YET…

Less than 25% used the agent they worked with previously (buy/sell)

SmartTargetingNew Business

SphereTargetingRepeat & Referral

How do you maximize business from your Sphere?

Stay Top of Mind: Stay relevant with a targeted campaigns to maximize repeat & referral business

Insights: Unlock detailed insights for your sphere, including selling intent

Get Organized: Keep your sphere organized and easily accessible, in one place

Access your account at your home, office and on the go!

Easy Access to Your Farm and Sphere

Your Personal Touch

Handpicked Custom Farm

Ongoing Support and Training

CRM with Action BoardAutomated Marketing

Your Sphere with Insights

Predictive Analytics

What Agents are Saying…

Get SmartTargetingStay top of mind and grow your business from your farm & sphere

SPECIAL AUGUST OFFERSign Up for SmartTargeting and get

SphereTargeting Free*

*Includes 250 seller predictions in your sphere , ask your sales representative for details

Realtors’ Success in Chicagoland

SCOTT NEWMAN• 12 Farms• 1200% ROI• Independent

Office

Local friends & Coaches – Michael Tritthart and Ben Kinney

DAVE RICHERT• 5 listings in the

first year

CHRISTINE RUBIN• 3 large listings in

the first year

STEVE JOHNSTONE• 19 listings in 2.5 years• Listing 1st mailing• May ’16

What Agents are Saying…

Personalized Landing Pages

Respondent Capture

Your Branded CMA

Be Focused and Organized

360° View of Your Best Prospects

Check In and Track Your Result

Set Your Follow Up’s Now!

Your Personal Action Board

Personalized Landing Pages

Personalized Landing Pages

Personalized Landing Pages

SphereTargeting in Action

1. Drag & Drop File 2. Auto field detection

3. Real-time matching 4. Insights & Marketing enabled

We Make it Easy and Automated!

Stay Top of Mind: Use automated online and social ads to stay relevant with a targeted message to your sphere

Insights: Gain deep insights – home ownership status, demographic insights, property insights, and financial indicators like equity, etc.

Easily Load Your Contacts: Identify key segments in your sphere that drive future business, likelihood to list, etc.