Smart Place for Smart People! Welcome aboard!

TOPICS

• SmartPlay – Great Place to work!

• SmartPlay - Vision

• SmartPlay - Accolades & Recognitions

• Why choose SmartPlay

• SmartPlay’s delivery model

• Sample work our SmartPlayers do!

• SmartPlay is a technology services company

focused on Semiconductors, Wireless & Embedded

Software and Systems Design

• A team of 650+ experienced professionals &

growing in strength by the day

• We provide vertical & end to end services in Chip

Design, Mobile/Consumer Software & System

Design and Solutions

• Founded in May 2008, SmartPlay has offices in

Bangalore, Hyderabad & Noida in India

• Overseas locations include San Jose, San Diego &

Austin in USA

• Filled with People who love a lots of Fun!

SmartPlay – Great Place to work!

To be a leading service provider of end

to end solutions by creating

innovative business models that

provide Value, Quality and Execution

Excellence to its customers.

SmartPlay –Vision

SmartPlay – Divisions

Digital

• RTL design and implementation

• Functional verification

• Physical Design, EDA flow management

• DFT and post silicon validation

• FPGA design, emulation, validation

Analog

• Circuit design

• Layout design

• Characterization

• IBIS Model

Wireless solutions

• Modem and connectivity solutions

• Media playback and Streaming Solutions

• Application and User Experience design &

development

• System Integration and Testing

Systems and solutions

• Hardware platform

development

• Hardware testing

• SmartPlay emerged as one of the fastest

growing technology services company in the

world

• SmartPlay has been rated among the Top 5

semiconductor services companies in the

Silicon India SI100 list in 2010 & 2011

• SmartPlay Technologies rated as the second

largest VLSI design services company in India

• Preferred design services partner for several

Fortune 500 and mid-sized semiconductor &

system companies working on Graphics, Mobile,

Multimedia and Processor technologies

Accolades & Recognitions!

• Our strength lies in our people who are deeply

passionate about delivering successful results and

building strong customer relationships

• We believe that our employees are our most valuable

asset

• We hire the most talented, motivated, team-oriented

& dedicated professionals who share our values

• Foundation of Trust, Respect, Dignity & Integrity is what

makes SmartPlay culture unique and working!

• We believe in working together and creating an

environment in which everyone is motivated to do their

best

• Opportunity to work with experts in the following

domains – Digital, Analog, & Wireless software

Why choose SmartPlay?

• Onsite - Engineers work closely with customers on

their next generation chips at customer premises

• Fixed Price Turnkey engagements - which are

milestone based deliveries. These are executed

using the in-house tools (SmartPlay has invested

heavily in acquiring industry standard tools –

Synopsys & Magma tools)

• ODC (Offshore Design Center) - where engineers

work in dedicated teams at SmartPlay premises.

• SmartPlay also has other innovative & flexible

business models which helps provide targeted

services to address specific client needs

• SmartPlay has a marquee client base including

some of the top fortune 100 technology companies

SmartPlay’s Delivery Model

• Our engineering team is working on complex

SoCs in wireless, networking, telecom, graphics,

multimedia, processor and peripheral domains

• SmartPlay has one of the largest Design

Verification team with significant expertise in

System Verilog, VERA and Specman

• SmartPlay’s Physical design team works on

complex multi-million gate SoCs at 22nm, 28nm,

45nm and 65nm technologies

• SmartPlay encourages its top performers to travel

onsite (US & APAC) on client engagement /

assignments.

• SmartPlay has large US operations – aiming at

growing in Europe and other regions in APAC

Semiconductor and Embedded Groups

Design Verification

• USB2.0 OTG, USB3.0, PCIe gen1/2/3, Modem

Chips, Graphics, Video, Audio, Next generation

ARM/AMD/Intel processor architectures,

Multimedia chips, Storage Chips, Networking

Chips….

STA / Synthesis

• Wireless Chips, Wimax chips, ARM hardening,

Modem cores, Graphics, Video, PCIe, Testchips

(Memory/IO), 1080p, Networking, Storage blocks

• 28nm, 45nm, 65nm, 90nm using DC, Primetime,

Goldtime

Sample work our SmartPlayers do!

Physical Design

Wireless Chips, Wimax chips, ARM

hardening, Modem cores, Graphics,

Video, PCIe, Testchips (Memory/IO),

1080p, Networking, Storage blocks

22nm, 28nm, 40nm, 45nm, 65nm, 90nm

in Magma Talus, Synopsys ICC,

Cadence SoC Encounter, Atoptech

Sample work our SmartPlayers do!

Analog Layout / Design

• LDO, Bandgap Reference Generator, Linear

Regulator, SerDes, VCO, Charge Pump,

PLL, Pipeline ADC, Power management IO

& IO Ring, LVDS; General Purpose IOs

using Cadence and Magma’s Analog tools.

• Analog team does the following:

Analog Design, Analog Layout &

Verification, Std Cell design & layout,

Memory layout, Std cell characterization,

memory characterization, Analog modeling

Sample work our SmartPlayers do!

• Engineering teams work on challenging

technology areas like protocol stack

conformance for 3G & 4G cellular

network standards

• We work with customers that include

chipset manufactures, OEMs and

independent hardware vendors in the

handheld devices space.

• Our engineers work on areas spanning

device driver development, middleware

(multimedia and connectivity framework)

and application software

Wireless Software Division

Chipset board bring-up and OS porting

• Our expertise is leveraged on multiple chipset

platforms (TI, Qualcomm etc) and with different

OS variants (Linux, Android etc)

• Kernel, boot-loader and OS porting are key areas

where SmartPlay engineers help customers with

their custom designs and product engineering

• Device drivers development for Graphics

accelerators, USB, Sensors (camera, proximity

sensors, accelerometer etc), Connectivity

modules (WLAN, Bluetooth, NFC etc) and other

peripherals

Areas SmartPlayers work on!

Areas SmartPlayers work on!

Cellular Protocol Stack

• Our testing services include pre-certification

conformance testing as well as end-to-end testing

using a variety of state-of-the art test equipment,

tools and methodologies (ex: TTCN/C based test

framework, adaptation layer based on 3GPP)

• Strong foundation of 3GPP technologies

(GSM/GPRS/EDGE, WCDMA/HSPA, TD-

SCDMA/HSPA ) have been leveraged to execute a

number of projects that involve integrating test

components (hardware and software), build test

environments, test case development & test

automation

Areas SmartPlayers work on!

Middleware and Applications

• Middleware and Applications are areas where our engineers have experience across multiple OS platforms

• Middleware engineering includes integrating custom multimedia components and optimizing connectivity and multimedia frameworks for performance.

• Application customization and cross-platform porting is another area of expertise for SmartPlay

Become a SmartPlayer Today!

Why wait?