Smartphone Introduction

Sun Chun Yu 51482739

Mak Tsz Chung 52244606

Chui Sin Tung 51844595

Content

Introduction main smartphones

The reasons of buying the smartphones

Analysis the relationship between the mobile manufacturer and mobile content

Introduction smartphonesToday, there are several main smartphones are using following operation system(OS):

1. Android

2. iOS

3. Blackberry OS

Android (gPhone)• Galaxy Nexus

• Android 4.0

(Ice Cream Sandwich)

• Android Beam (NFC function)

• Face Unlock

• Single-Motion Panoramic Mode

• Hangouts

• Google’s Market

iOS (iPhone 4S)• iOS 5.0.1

• Siri

• iCloud

• VoiceOver

• iMovie

• Find my iPhone

• Apple App Store

Blackberry • Touchscreen

• BlackBerry OS 7.0

• BlackBerry® Maps

• BlackBerry® Enterprise Server(BES)

1. BlackBerry Attachment Service

2. BlackBerry Messaging Agent

3. BlackBerry Policy Service

4. Allow Microsoft Exchange

• Apps Market for Blackberry

The reasons of buying Galaxy

Nexus:

For development usage (develop Android Apps)

Compatibility

Update OS arrangement

The reasons of buying iPhone

4s:

Durability

Battery Life

iPhone 4s Warranty

SIRI

The reasons of buying BlackBerry 9860:

Better security & protection

Collaboration Service with Microsoft© Products, IBM® Lotus®

Supports Adobe© Flash

Analysis the mobile content & providers in HK

2G (GPRS)

3G (HSPN)

4G (LTE)

Wi-fi

Speed: Wi-fi > 4G >3G > 2G (fast to slow)

Price: 2G > 3G , Wi-fi > 4G (cheap to expensive)

Relations between mobile manufacturer &

mobile contents / providers

Mobile manufacturer acts as manufacturing mobile role, selection collaborate with mobile contents / providers

E.g. : Smartone sells Huawei’s cellphones

-> effect the market share of Huawei’s cellphones

-> build up Huawei’s company image

-> increase the sale channel

Mobile contents / providers acts as retailer, service providers

Reference