CARTOLOGYSmartMail

Smarter email through data-driven segmentation and targeting

by DataSauce

A scary fact:

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94% of marketers still don’t segment their customers to send behavioural and lifecycle email campaigns.*

*Forrester Research: 2014 Automated Marketing Report

Top 5 reasons why...

?“It’s really complicated to set up through our

current platform”

“I can’t get enough time from the IT guys

to implement”

“It’s not a quick win even though we know

it could be.”

“It’s an expensive exercise and we don’t

have enough time”

“It requires skill sets and resourcing we

don’t have internally”

*Forrester Research: 2014 Automated Marketing Report

An untapped opportunity

Behavioural BehaviouralBroadcast

2%

19%

15%

38%

Broadcast

OPEN RATE CONVERSION RATE

4-8%LIFT IN SITEWIDE SALES

Our fully managed solutionWe identify and create high-value user segments, and automate behavioural and lifecycle email campaigns based on what customers do or don’t do on your site.

Coupon Monger

Highest Spender

Frequent Purchaser

Churning Customer

Window Shopper

Most Recent Buyer First Time Purchaser

Loyalist

Here’s what we do

Analyse

We pull and review your transactional data, onsite

user behaviour, click stream data and more.

Automate

We manage and implement all the

required tasks to run the campaigns on auto-pilot.

Personalise

We build a 360° profile of every customer based on unique segments and

lifecycle milestones.

Retain

We increase customer engagement, loyalty and retention, resulting in site

wide revenue lifts.

How do we do it?360 data profiling.

Customer Lifetime Value Analysis

Persona Analysis Churn Analysis

Click Stream Analysis

Predictive Modelling Transaction Analysis

Our data insight team are experts at identifying and building comprehensive customer profiles and segments. Some of the techniques they use include:

Lifecycle campaignsBelow is a sample of some lifecycle campaigns we set up and implement for our clients:

Welcome

Browsing RetentionPost Purchase

Welcome series

Abandon cart

Replenishment campaigns Loyalty - VIP

campaigns

Churning customer campaign

Product recommendation

product/brand announcements

Browsere-targeting Rating and

review

Purchase frequency campaigns

Reactivation campaigns

Abandonon-site search

Behavioural cluster campaigns

Member get member

Post purchase welcome

A complete solution

Copywriting

We develop subject line, headline and body copy for

each message to ensure optimal performance.

Data Integrations

Setting up and integrating your data is pretty easy and

only takes a few hours to implement.

Campaign Setup

We handle every other aspect of the setup process to ensure all campaign are

automated.

Template Design

We manage the entire design process including

HTML cut-ups and responsive design.

We provide a complete package of integrated services to ensure smooth implementation and automation:

Some creative examples

Abandon cart email

Open rate: 19%

Conversion Rate: 8%

Open rate: 39%

Conversion Rate: 24%

Open rate: 32%

Conversion Rate: 17%

Post purchase emailChurning customer email

Brands we work with

Getting started... The first 60 days

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8

Data integration

Data analysis

Strategy development

Template design, copywriting & HTML

Segment creation

First 7 campaigns live

Send SmartMail Now!

e. tzvi@datasauce.com

e. daniel@datasauce.com

w. www.datasauce.com

CARTOLOGYSmartMail

CARTOLOGYSmartMail

CARTOLOGYSmartMail

CARTOLOGYSmartMail

New YorkTel Aviv

MelbourneSydney