Use of Social Media in Business

Rob FreitagVP of Marketing

Frank VaccarielloElectronic Marketing & Communication Specialist

Winners of the

2013SoMe Impact

Award from

SBNInteractive

for Social Media

Use

Add new entry points to your Sales Funnel

Add new entry points to your Sales Funnel

Add new entry points to your Sales Funnel

Add new entry points to your Sales Funnel

Why Social Media use is different for small business owners

Lack of :Time

to doto learn

Lack of :

Tech-saavyNot just keeping up but catching up

Why Social Media use is different for small business owners

Lack of :

Marketing expertiseSmall Business owners know their products, not marketing

Why Social Media use is different for small business owners

Lack of :

Realistic expectationsSM takes, time, effort and patience

Why Social Media use is different for small business owners

Why small businesses need social media

Increase Brand Awareness and ExposureIncrease your website and foot trafficImprove Search RankingsLegitimize a BrandIncrease SalesImprove Customer ServiceDistribute ContentReduce Marketing Costs

Is it right for your small business?

64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online

50% of shoppers have made a purchase based on a recommendation through a social media network

Facebook shares have the greatest influence on Google search rankings in the U.S.

53% of people recommend companies and products on Twitter.

The average consumer mentions brands 90 times/week with family, friends and co-workers.

Which platform is right for your small business?

Which platform is right for your small business?

Which platform is right for your small business?

Source: socialmediaexaminer.com

Which platform is right for your small business?

Is your audience on this Social network?Are your competitors on this Social Network?

Are your peers on this Social Network?How popular is this Social Network?

Is this Social Network driving traffic to your website?

Don’t forget your blog!

TheORIGINAL

Social Media

Have a plan

Once the platform(s) have been chosen

Have a planOptimize your profile

Once the platform(s) have been chosen

Have a planOptimize your profileFollow other companies

Once the platform(s) have been chosen

Have a planOptimize your profileFollow other companiesKnow your customer

Once the platform(s) have been chosen

Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authority

Once the platform(s) have been chosen

Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authorityMake it personal

Once the platform(s) have been chosen

Have a planOptimize your profileFollow other companiesKnow your customerBe a resource/authorityMake it personalKeep it visually appealing

Once the platform(s) have been chosen

80/20 RuleWhat to post?

Different platforms have different kinds of audiencesWhat to post?

Share your expertiseWhat to post?

Ask QuestionsWhat to post?

Answer questionsWhat to post?

Text vs Photos vs Video(ex: Facebook Reach-Text (5.77%)-Photos (3.73%)-Video (8.71%)-source: Social Bakers)

What to post?

Where to embed videoWhat to post?

Facebook upload YouTube upload shared to Facebook

Social Listening

About your: BrandProductsIndustryCustomersCompetitors

Social Listening

Social Listening

ShareContent you find from people you follow

ShareContent you find from people you follow

ShareSchedule posts through Hootsuite

ShareBuffer helps keep the flow of posts even

Measure, Measure, Measure

Facebook Insights

Measure, Measure, Measure

Measure, Measure, Measure

Twitter Analytics

Measure, Measure, Measure

Google Business

Measure, Measure, Measure

LinkedIn Analytics

Measure, Measure, Measure

Google Analytics

Social Media Management Tools:HootsuiteBufferTweetdeck

Image Editing Tools:GimpCanvaPowerPoint

What tools are there to help you?

Conferences like this

Keeping up with it all

gowithfrank.com/olddognewtricks

Conferences like thisBlogs

Keeping up with it all

Conferences like thisBlogsPodcasts

Keeping up with it all

Conferences like thisBlogsPodcastsFollow Social Media Pros

Keeping up with it all

Conferences like thisBlogsPodcastsFollow Social Media ProsTrial and Error

Keeping up with it all

Don’t give up

Reach vs Engagement “This isn’t working for me or am I doing it wrong?”

Want to learn more about small business social media?

@ODogNTricks