Small Business Invisibility

Post on 25-Jan-2015

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description

Small Businesses can be invisible on the web even if they have a website. This presentation shows how a business can be accidentally invisible.

Transcript of Small Business Invisibility

dsm-llc

sales and marketing assistance for

small business

“We do the marketing tasks you know you

should be doing…but you don’t have the

time”

Printed

marketing

materials

Brochures, flyers, sell sheets, catalogs, etc.

From concept through layout to proofing and printing!

Trade show planning, backdrops & displays

Show selection, Booth design, Services management, Pre-show publicity, Post-show follow-up, Marketing materials.

Web based solutions

• Web Site Design

• Search Engine Optimization• Google AdWords

• Blogs & Social Media• E-mail marketing with Constant Contact™

Today’s Topic…

Invisibility!

Small Business

Web-relatedway

Invisibility – not in a Harry Potter way but in a Small Business Web-related way!

2 Reasons that Small Businesses are Invisible

Deliberate & Accidental

Deliberate InvisibilityIf you don’t have a website then you are “deliberately”

choosing to be invisible!

When was the last time YOU used the Yellow Pages to find something?

Accidental Invisibility You have a website but for

“some reason” you don’t get much traffic / response.

Accidental Invisibility

If you break certain “rules” with your website – even accidentally you could be

invisible.

dsm-llcExample site #1 – Online Cosmetics store, very glamorous!

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But no content and Google can’t read pictures! Hence a big empty space!

dsm-llcExample site #2 – Engineering company, constructed in Flash.

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Even worse! Google can’t read Flash. Result = Big, black empty space!

You might be Invisible 1. If your site is more than 2 years

old

2. If your site hasn’t been updated in 1 year

3. If your site was built for you by your cousin’s friend’s nephew

You might be Invisible 4. If your site was built by a web guy

that you haven’t seen since5. If the titles on your website all say

the same thing6. If you have no idea what any of

this means!!

I know it’s hard to be Objective.

You put time and money into your website so it’s hard to be objective. The answer is to hire someone who can be objective!

Get peace of mind with this special offer!

For only $300 dsm-llc will review your site and prepare an OBJECTIVE report with any necessary remedial actions.

Hire us and get peace of mind that your site is working for you!

…and there’s more! We’re going to donate 25% of any fees earned via this promotion directly to the Morris Habitat for Humanity ReStore!

Hire us and get peace of mind and support a great cause!

Thank you! www.dsm-llc.com

john@dsm-llc.com

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@dsm_llc

973-234-5623

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