Social Media: Why Should We Care?

Social Media for Talent AcquisitionCarmen Hudson

Senior Manager, Talent Acquisition, Yahoo!

“If you are online you are using social media”

• Social mediaSocial media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself.

• Social networkingSocial networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.

The numbers are outrageous!

J un-07 J un-08 % Change

FACEBOOK.COM 52,167 132,105 153%

North America 35,698 49,248 38%

Europe 8,751 35,263 303%

Asia Pacific 3,712 20,712 458%

Middle East - Africa 2,974 14,951 403%

Latin America 1,033 11,931 1055%

Source: comScore World Metrix

Total Unique Visitors (000)

Total Worldwide Audience, Age 15+

Home and Work Locations

Worldwide Growth for Facebook.com

J une 2008 vs. J une 2007

J un-07 J un-08 % Change

FACEBOOK.COM 52,167 132,105 153%

North America 35,698 49,248 38%

Europe 8,751 35,263 303%

Asia Pacific 3,712 20,712 458%

Middle East - Africa 2,974 14,951 403%

Latin America 1,033 11,931 1055%

Source: comScore World Metrix

Total Unique Visitors (000)

Total Worldwide Audience, Age 15+

Home and Work Locations

Worldwide Growth for Facebook.com

J une 2008 vs. J une 2007

• Twitter has about 4-5 million users, about 30% are relatively new

• An estimated 5-10 thousand new accounts are opened per day

• Traffic has grown over 600% in the past 12 months (Compete.com)

Social Media could be a differentiator for Y! TA

• We think candidates will increasingly turn to social networking to find new opportunities– Candidates are getting more sophisticated; they know that

they must make themselves visible to recruiters (vs. depositing resumes into the “black hole”)

• Yahoo! recruiters leverage LinkedIn sites to search and post, but we are missing the most populated and fastest growing sites

• There is widespread curiosity about how to leverage these sites, and an equal amount of skepticism– No tried and true methods– Opportunity for creative thinking

You’re smart if you have concerns.

• Loss of control over your organization's branding and marketing messages

• Dealing with negative comments• Addressing personality versus organizational voice• Fear of failure• Perception of wasted of time and resources• Suffering from information overload already, this will cause

more• Not relevant for my industry• I can’t get access to these tools at work• I’m not a techie – I don’t understand how to use the tools• Legal obstacles and concerns• Cost• Privacy and data security• What does success look like? What is the ROI?

28%of LinkedIn’s 30 million users are senior

executives. 28% earn over $104K.

600,000

New users join Facebook every day.

12%of Facebook users are teens.

25%of Facebook users 35 years old or older. 45%

are 26 years old or older.

3,000,000

Estimated tweets per day.

That’s me!

I follow over 1400

Twitterers!

930 folks follow me.

My profile

My bio

DMs are for private

discussions

Or, Try Yammer

Case Study: E&Y

Enhance Productivity Enhance Communication

Employer BrandingAdvertise and Market

Research/Competitive IntelligencePost or Broadcast OpportunitiesSearch for leads or candidatesEnhance Candidate Experience

Continuous Learning

We have only scratched the surface

• Fight resistance through education• Formed a team to develop strategy

and share knowledge• Partnering with other internal

organizations• Considering candidate experience

and process improvement, as well as candidate generation

Social Networks

Blogging, RSS Feeds

Microblogging, lifestreaming, mobile

blogging

Social bookmarking, social content, reputation

management

Chat, instant messaging

Audio, Video, Photo and Podcasting

More Resources

• Recruiting Lessons from ‘Fast Company’• RehabCare’s Social Media Success• Facebook for Recruiting…What’s

working• Universal Mccann International Social

Media Research Wave 3 • The Future of Recruiting is in the Cloud