Social Media for Job Seekers

Bryan JacksonHR Manager

Co-Founder Tech Haute

Saturday, March 30, 13

Overview

Social Media StatisticsEmployer PerspectiveEstablishing an Online PresenceConclusions

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Stats

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Stats (cont.)

Fastest growing group is 65+ (+124%)Ave user is connected to 80 community pages, groups and eventsAve user creates 90 pieces of content30 billion pieces of content shared each month200 million active users accessing Facebook through mobile devices

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Mobile Stats

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Statistics

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Stats

2009 - 42 million users2013 - 175 million users in 200 countries81% of users belong to at least 1 group50% have a BS or grad degree42% update their profile regularly

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Employer Perspective

Who is using SM?PreferencesTraditional Resume vs. Online ResumeConcernsFuture

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Do employers REALLY use SM?

89% of companies will use social networks for recruiting. 85% of companies have successfully hired via SM65% of HR professionals use networking websites to source potential candidates

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Which SM sites do employers prefer?

0%

20%

40%

60%

80%

Twitter Facebook LinkedIn

45% 50% 80%

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What do employers say improves a profile?

86% of employers think candidates should take at least

one action to make their profiles more employer-friendly

60% of recruiters think candidates should take steps to hide personal pictures. Only

51% of candidates do.

56% of employers believe you should delete objectionable wall posts - even if you didn’t write

them.

36% of employers think candidates should omit political

and/or religious views from profiles

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Traditional Resume

The amount of time a recruiter spends looking at your resume is roughly six seconds — the length of a Vine video.Go the extra mile What to focus on?

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6 points

Recruiters spent 80% of their time looking at six data points:NameCurrent title and companyPrevious title and companyCurrent start and end datesPrevious start and end datesEducation

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Online Resume

Ditch the fancy crap!Cover letterResume keywords vs. job descriptionApply for jobs via LinkedIn

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Concerns

34% reported content that caused them to dismiss the candidate from consideration

TOP REASONSLifestyleUnsuitable PhotosCommentsVideo

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Concerns (cont.)

79% of hiring managers and job recruiters review online information about job applicants before making a hiring decision.Of those, 70% said that they have rejected candidates based on information that they found online

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Is SM really the future of hiring?

92% of companies actively hiring in 2012 currently use or plan to recruit via SM

In addition 50% of hiring companies plan to invest more in social recruiting while only 17% will spend more on job boards and 36% will spend less

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Traditional resume is virtual and easy to build

LinkedIn Resume Builder ToolCover letter (DON’T FORGET)Personal Blog

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Establish an Online Presence

Online presence search

SN use is up, blind email is down

Resumes are fluid

Google Check

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Employers are passively looking online

Online presence = relevanceDevelop your own productYOU

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Conclusions

Stand outShow your passionYour network is KEY

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My Contact Info

Email - bryan@techhaute.comTwitter - @bryan_jacksonLinkedIn - www.linkedin.com/in/bryanjacksonFacebook - www.facebook.com/bjackson5

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