Slideshare for SaaS – 5 (power) points for getting traffic

Post on 22-Jan-2018

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Transcript of Slideshare for SaaS – 5 (power) points for getting traffic

Use the keywords your customers use

Find a lot of opportunities and rank better

Give you exposure

The most beautifully designed presentation we found!

Freshdesk

The ideal learning center for customer support

And quite some views as well

Ask the viewer questions

Sonia Quinones asks questions in her slides to guide the viewer to the next topic.

Some counterintuitive things we need to keep in mind

Bad Examples 3

Slides need to carry statements

This would be a good slide for a talk. But on SlideShare - nobody is talking. So what is this slide saying?

Avoid bad slide covers

The title should be in the picture. This is Brian Chesky speaking here - it deserves some love!

If scaled down, the font becomes invisible

This looks like from the 80s, and you can’t read the title in the thumbnail

Infographics

If you have infographics, upload them to SlideShare for additional traffic

DocumentationWhite Papers

If you invest in white papers, make a slide deck version from them.

Blog posts. Take the main points and designs slides around them.

Who would not click on this great title?

Have a great title:

This is a fun thing to play with, and it can help you get ideas for your next slideshare headline!

“45 percent of the presentations on SlideShare have 10 to 30 slides, with an average of 24 words per slide.”

Source: cmo.com

Good idea to limit and display the effort it takes to watch.

SetExpectations

Set the twitter handle so it shows up in the twitter buttons

Fill settings of SlideShare

It’s always good to know who tweets your slides

What do you use SlideShare for?Leave a comment on the blog post!