Trends in mLearning for Product Training

June 9, 2010

Your Presenters

• Julie Brink, viaLearning– Director of eLearning

• Jason Grigsby, Cloud Four– Mobile Strategist

• Moderator: Scott Herber, viaLanguage– Executive Vice President, Sales

Today’s Agenda

• Current mobile technology and landscape

• Trends in mLearning• Making mLearning work for you

– Product and sales training solutions– Best practices and considerations

• Q&A

Introduction to Health Literacy

The State of Mobile

4.6BillionMobile phone for half the planet.

Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

4.6 Billion in Perspective

Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

http://www.communities-dominate.blogs.com/brands/2008/12/trillion-with-a.html

Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

Android Blasting Off

Outsold iPhone in U.S. Q1RIM 36%, Android 28%, iPhone 21%

20% Smartphones in UK Q1

50,000 applications

100,000 activations a day

21 OEMs, 48 countries, 59 carriers

Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

What does this mean?

Mobile learning is expected to boom!

mLearning: What is it?

Learning that happens when the learner takes

advantage of the learning opportunities offered by

mobile technologies

Poll Question #1

a) Podcastsb) Performance support c) Courseware (e-learning)d) Nothing

What type of mobile learning is your organization doing now?

Introduction to Health Literacy

Trends in mLearning

The Numbers“The US market for Mobile Learning products and services is growing at a five-year compound annual growth

rate of 21.7% and revenues reached $538 million in 2007.”

Ambient Insights, 2008

mLearning Trends

• Increased development– Mobile device penetration is growing at rates

much faster than desktop penetration, particularly in emerging markets

– Refining content (key points)– HTML5

• Integration with social networking

mLearning Trends

• SMS (text-messaging) and MMS

• Touch screen functionality

• Location-based learning

Introduction to Health Literacy

Making mLearning Work for You

Types of mLearning

• Formal– Organized, structured

and planned event• Informal

– Peer-to-peer, casual learning

• Self-directed– Learner-initiated,

generally not planned

mLearning & Sales

• Product training solutions– Up-to-date product info, warranty info– What they need to know when they need it– Quick access to changing information– Quicker delivery of training– Product use tools

What else?

• Sales training solutions– Sales methodology– Best practice videos/learning

scenarios• Acceleration of training courses

and follow up/reinforcement

What to Think About…

• Learning and business objectives

Know Your Demographics

Blackberry has40%

global enterprise

mobile market.

Emerging markets

80%

of worldwideMMS traffic.

What to Think About…

• Learning and business objectives• Devices and related technical

specs

Device Detection Must Be Core Part of Your Mobile Strategy

http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes

What to Think About…

• Learning and business objectives• Devices and related technical

specs• Content—KISS it• Design• Function/Interaction• Measurement and tracking

Poll Question #2

What is your biggest obstacle to implementing an mLearning strategy?

a) Costb) Timec) Anticipate poor adoptiond) Not sure what to do

TRACKING

FLASH/NO FLASH

HTML5 ADOPTION

FRAGMENTED DEVICES

ROI

Self-assessment…

• Who is my audience?• How will they access mLearning? • What behavior do I want changed?• How do I want to track

participation?• Does my organization have the

technical infrastructure to support it?

Adoption Tips

• How to increase adoption rates– Ask your target audience what would drive

them to participate– Be sure expectations and goals are clear– Develop with the expectation that the

training nugget will be viewed on a mobile device

– Implement deliveries in a way that your audience is already using mobile

Summary• Why use mLearning?

– Infrastructure is available, and growing• Push information out to help your sales

force do a better job– Acceptable form of communication

• People expect to send/receive information via a mobile device

– Efficient• Learners can do it on own time• Broader reach• Increased productivity and revenue

Q&A

Thank you for attending!

For more information please contact us:

• info@vialearning.com • www.vialearning.com • twitter.com/vialearning • http://vialearning.com/blog/• jason@cloudfour.com• Follow Jason on Twitter @grigs• www.cloudfour.com