Why Johnny Can’t Rez

SLEDcc 2008Robert Bloomfield

The Three Questions

How does this project help me accomplish my goals and the goals of our institution?Why are virtual worlds the best way to accomplish those goals? What are the costs and risks of your project, and how are you going to manage them?

Know Institutional Goals

CurriculumCommunityCareers

The Johnson School’s 3 C’s:

Signature Advantages

1. Presence in Place2. Constructive Cacophony3. Creative Collaboration

Presence in Place

Green & Global

Presence in Place

NonverbalCommunication

Deep Touch

C

OS

T

IMPACT

Presence in Place

Shared Experience

Presence in Place

Meaningin Places

Constructive Cacophony

Presence in PlaceCornell’s Sage Hall Atrium

Constructive Cacophony

Presence in PlaceVirtual Sage Hall Atrium

Presence in Place

Serendipity

Virtual Congress

Presence in Place

CreatingHistory

Signature Advantages

1. Presence in Place2. Constructive Cacophony3. Creative Collaboration

Constructive Cacophony

Constructive Cacophony

Signature Advantages

1. Presence in Place 2. Constructive Cacophony3. Creative Collaboration

Creative Collaboration

Architecture

Creative Collaboration

Art

Creative Collaboration

Narrative

Creative Collaboration

Identity

Creative Collaboration

Games

Signature Advantages

1. Presence in Place 2. Constructive

Cacophony3. Creative

Collaboration

Cost and Risk

1. Incidence of Cost

Borne by: TRADITIONAL VIRTUAL

Conference Costs

Organizer

Attendee

Speaker

Cost and Risk

1. Incidence of Cost2. Up-front & Incremental Cost

Upfront & Incremental Cost

ISTE: Designing Community in Second Life

Cost and Risk

1. Incidence of Cost2. Up-front & Incremental Cost3. Risk

Unreliability. Inappropriate behavior.Risk to reputation.

Make Small Bets

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