Post on 15-Jan-2015
description
2007. 6. 15
SK Telecom WCDMA �������� � �� �� �� �
���� ����
����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
����. WCDMA � �� �� �� � � �� �� �� �
1. �������� � �� �� �� � –�������� � �� �� �� � � �� �� �� �����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
DO Rev.0
� 3.1M/1.8M� Data QoS ��
� 384K/384K� ’04� � � �
WCDMA(R4) HSUPA(R6)
� 7.2M/5.76M ~ 14.4M/5.76M
� 20M/5.5M
WiMAXWave ����
� ~ 50M � MIMO � �
WiMAXWave ����
’06 ’07 ’08 ’09 ’10’05~ ’04
CDMA
WCDMA
WiMAX(WiBro)
DO Rev.A
� 2.4M/153.6K� ’02.1� � � �
DO Rev.B� ~46M� MIMO ��
� By-Pass � � � � �
HSDPA(R5)
� 1.8M/384K~ 3.6M/384K
HSPA+
IMT-Advanced Enhanced IMT-2000IMT-2000
As-Is
Rev.C (UMB)
� 100M/60M
LTE
� 100M/60M
802.16m
� 100M/60M
’11~��� � �
� ~50M� MIMO ��� By-Pass � � � � �
3G Network*
* ITU� CDMA-1X� � 3rd Generation � � � � , MIC� ITU � � � CDMA-1X � � 3G� � � (`02. 2. 20)
4G
CDMA, WCDMA, WiMAX���� Network � � �� � �� � �� � � � � � �� � � �� � � �� � � � 3G � � � � � � � �
“Communication ���� Data � � �� � �� � �� � � � � � �� � � �� � � �� � � � � � � � � �� �� �� � � � � � ”
� Circuit ��� � � � � � � �
� Circuit + Packet = Multi-Access � � �
� � � 14.4M D/L � � � � � � � � � � � �� � � � � � ! " # $ �
� HSUPA � � % � � Upload � � & '
� 3GPP* ( ) Spec � � * % + , - . Global / 0� 1 2 � 3 - 4 %5 6 $ 7 �
� Global Platform / 8 9 Spec � : * %Global 8 9 Sourcing $ �
� Smart Card � ; � � 3 One Chip � < �Convergence = > ? $ �
� 8 9 @ A B � � 2 3 C D E � �
*3GPP(3rd Generation Partnership Project)
Visual Comm. Visual Comm. ��������Data SVC Data SVC � � �� � �� � �� � �� � �� � �� � �� � �
WebWeb--like Conceptlike Concept��������SVC SVC � � �� � �� � �� � �� � �� � �� � �� � �
Global SynergyGlobal Synergy� � � � � � � �
USIM USIM � � � � � � � �
� � � � � � � � � � � � � � � � SVC SVC � � � � � � � �
����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
Circuit ��������
Mobile Broadband
GlobalStandard
USIM � �� �� �� �� �� �� �� � � �� �� �� �
1. �������� � �� �� �� � – WCDMA ��������
WCDMA���� Circuit � � �� � �� � �� � � � � � �� � � �� � � �� � � � � � � � � � � � � � � � , Mobile Broadband, Global Standard, USIM � �� �� �� � � �� �� �� � �������� � � �� � �� � �� � � � � �� � �� � �� � � � � � �
Network���� � � �� � �� � �� � � � �� �� �� � � � �� � �� � �� � � / Network���� � � �� � �� � �� � � � �� �� �� �
2. � �� �� �� � � �� �� �� � – Global � �� �� �� � � �� �� �� �
WCDMA���� 3G Mainstream ! "! "! "! " # � $ %# � $ %# � $ %# � $ % & ! '& ! '& ! '& ! ' , ( ) �( ) �( ) �( ) � � * +� * +� * +� * + 3G , �, �, �, �
����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
* Source : OVUM (`07.1)
10%494463424380332CDMA
3,738
2,673
571
`10
6%
54%
CAGR
3,514 3,259 2,956 2,608 Global" F
2,603 2,505 2,344 2,080 GSM
101
`06
WCDMA
( :� � )
444314187
`09`08`07� � � � � � � � � � �� �� �� � ��� ���� ���� ���� � 3G � �� �� �� � � �� �� �� � � �� �� �� �
(`10���� � �� �� �� � )
* Source : OVUM (`07.1)
� � �� �� �� � / � � �� � �� � �� � � �� ��� ��� ��� � CDMA � �� �� �� � Major ! " # $ ! " # $ ! " # $ ! " # $
% & '% & '% & '% & ' ( ( ( ( ) *) *) *) *
(Verizon / Sprint Nextel / KDDI ����)
North AmericaAsia-PacificWestern Europe
WCDMA(15%)
1X(23%)
EV-DO(32%)
GSM(22%)
WCDMA(30%)
EV-DO(14%)
GSM(50%)WCDMA
(62%)
GSM(38%)
iDen(7%)
1X(6%)
� WCDMA + , " -+ , " -+ , " -+ , " - . / 0 1. / 0 1. / 0 1. / 0 1 2 32 32 32 3 4 � 54 � 54 � 54 � 5 , `10���� � �� �� �� �
+ , "+ , "+ , "+ , " 6 7 86 7 86 7 86 7 8 CDMA9999 : ;: ;: ;: ; < � �< � �< � �< � � � =� =� =� =
- GSM $ G - � H I $ WCDMA% Migration J
WCDMA ������������ GSM ������������WCDMA N/W � � �� � �� � �� � �
* Source : GSA(’07.5)
����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
WCDMA(R4)WCDMA(R4)�������� 7272���������������� , , 162162�������� � � �� � �� � �� � �� � �� � �� � �� � � � �� �� �� �� �� �� �� � � � � � � � � � � � � � � � � �
� WCDMA 1.15 > ?> ?> ?> ? + , "+ , "+ , "+ , " (`07. 1Q)
WCDMA(HSDPA)WCDMA(HSDPA)�������� 5858���������������� , , 115115�������� � � �� � �� � �� � �� � �� � �� � �� � � � �� �� �� �� �� �� �� � � � � � � � � � � � � � � � � �
� 78@A@A@A@A , 168@@@@ ! " ! " ! " ! " � B� B� B� B � C D� C D� C D� C D Commitment
� 264 HSDPA Devices Launched
America(5��������)
Asia-Pacific(12��������)
Europe(32��������)
Middle East / Afica(9��������)
* Source : GSA(’07.5)
WCDMA(R4) � �� �� �� � � � �� � �� � �� � � � �� �� �� � � �� �� �� � WCDMA(HSDPA) � �� �� �� � � � �� � �� � �� � � � �� �� �� � � �� �� �� �
2. � �� �� �� � � �� �� �� � – Global � �� �� �� � ! "! "! "! "
- .- .- .- . * / � 0* / � 0* / � 0* / � 0 1 2 � 3 41 2 � 3 41 2 � 3 41 2 � 3 4 WCDMA(HSDPA) " �" �" �" � 2 5 6 * � 72 5 6 * � 72 5 6 * � 72 5 6 * � 7 � � � � 8 �8 �8 �8 � 9 : 9 : 9 : 9 :
WCDMA # $# $# $# $ � % &� % &� % &� % &
EEEE A FA FA FA F WCDMA G H � /G H � /G H � /G H � / I %I %I %I %
• H/W Spec.K L M Local Vendor N O P Q * %
+ , - R Vendor� " S � ' T U V W X 4 �
• + , - Y Z * % � [ Mid & Low Tier WCDMA
/ CDMA 8 9 Y Z \ ] � � . � � J �
3. # $# $# $# $ � �� �� �� � – WCDMA # $# $# $# $ � % &� % &� % &� % &����. WCDMA � �� �� �� � � �� �� �� � � �� �� �� �
WCDMA ; <; <; <; < = > ! "= > ! "= > ! "= > ! " � -� -� -� - * ? @* ? @* ? @* ? @ `09AAAAWCDMA ; < �; < �; < �; < � �B�B�B�B C D EC D EC D EC D E = � �= � �= � �= � �, � F G, � F G, � F G, � F G , H I JK �H I JK �H I JK �H I JK � 1 2 � �1 2 � �1 2 � �1 2 � � Drive L 9 JL 9 JL 9 JL 9 J M NM NM NM N O � JO � JO � JO � J �B�B�B�B Gap P QP QP QP Q �R ��R ��R ��R � & S& S& S& S
* Source : Informa Tlecoms & Media, Future Mobile Handsets* Note: CDMA� 1X � DO� �
� `09���� J KJ KJ KJ K WCDMA G HG HG HG H = L � �= L � �= L � �= L � �
6 7 $6 7 $6 7 $6 7 $ % M% M% M% M N ON ON ON O ) *) *) *) *
� CDMAPPPP J �J �J �J � 6 7 $6 7 $6 7 $6 7 $ % M Q% M Q% M Q% M Q R S T UR S T UR S T UR S T U V WV WV WV W
% & '% & '% & '% & ' X Y +X Y +X Y +X Y + Z X [Z X [Z X [Z X [ \ W \ W \ W \ W ] ^] ^] ^] ^ ) *) *) *) *
���� CDMA / WCDMA � �� �� �� � Market Size � �� �� �� � ����
(�� : � � � )
2006 2007 2008 2009 2010 2011
154.3
78.5
182141
210 223212
309
213
380
208
459
CDMA
WCDMA
���� CDMA / WCDMA � �� �� �� � � �� �� �� � ����
300
350
400
450
500
550
2007 2008 2009 2010 2011
WCDMA
CDMA(EV-DO)
* Source : Internal Analysis
(��: � � )
Economy of Scale
WCDMA �T�T�T�T � U� U� U� U VVVV�T�T�T�T / �/ �/ �/ � ���� % W% W% W% W X CX CX CX C % Y Z% Y Z% Y Z% Y Z , WCDMAJJJJ [ +[ +[ +[ + � \ �� \ �� \ �� \ � % W% W% W% WL ] ^L ] ^L ] ^L ] ^ = � J�= � J�= � J�= � J� _ �_ �_ �_ � � ` *� ` *� ` *� ` * Q a bQ a bQ a bQ a b , �, �, �, �
WCDMA � � � � ' �' �' �' �
� WCDMA + , $+ , $+ , $+ , $ _ `_ `_ `_ ` a � 8a � 8a � 8a � 8 G HG HG HG H ` b J c` b J c` b J c` b J c ,
WCDMA � C D� C D� C D� C D ` b 1` b 1` b 1` b 1 + ,+ ,+ ,+ , a � � �a � � �a � � �a � � � � d� d� d� d
- ^ _ ` WCDMA� a b � c � d A ` e " f 8 9 g
h i j c � K K4 k $ G � l c Factorm
11.0%
� �� �� �� �� �� �� �� �16.8%
� � � � � � � � � �� �� �� � 0.6%
� �� �� �� � 0.6%
� � �6.8%
�� � �3.2%
� �8.6%
� �6.6%
� �� �� �� � � � �� � �� � �� � �
• � �� �� �� � � �� �� �� � � � � �
(56.8%)
• WCDMA � �� �� �� � � � � �
(18.0%)
• n o / p X(10.0%)
WCDMA � � � � ( �( �( �( �
� �� �� �� � (23%)� �� �� �� �(28%) � � �� � �� � �� � �(49%)
� � � � � � � � � � � (51%)USIM � � � � � � ! " # � (32%)
$ % & � ' ( ) � (39%)� � � * $ + & , - � (25%)
�������� � �� �� �� � 8% 16% 21%
70%55%
48%
� �� �� �� � �������� � � � � � � � � � � � � � � �� � �� � �� � � � � � �
���� WCDMA � � � � � �� �� �� � ����
���� 01N � �� �� �� � � � �� � �� � �� � � ( � �� �� �� � � � � � � �� �� �� � ) ����(n = 1,000)
� WCDMA + ,+ ,+ ,+ , $ e $$ e $$ e $$ e $ M U QM U QM U QM U Q f g � 8f g � 8f g � 8f g � 8
01N h ih ih ih i j kj kj kj k �������� l ml ml ml m / j/ j/ j/ j ` b` b` b` b n on on on o p `p `p `p `
18.4%
27.4%
� �� �� �� � � �� �� �� �
� �� �� �� � � �� �� �� �
*Source: � Survey, `07.5
(n = 1,000)(n = 500)
���� � �� �� �� � : � �� �� �� � � �� �� �� �
���� ����
����. WCDMA � �� �� �� � � �� �� �� �
����. WCDMA � �� �� �� � � �� �� �� �
����. WCMDA � �� �� �� � � �� �� �� � 1. WCDMA � � � � ) �) �) �) � � � � � � � � �
WCDMA MarketJK^JK^JK^JK^ K: cK: cK: cK: c / d ed ed ed e / Global/ f g hf g hf g hf g h i j k �i j k �i j k �i j k � ( l( l( l( l m $ nm $ nm $ nm $ n ,o e �o e �o e �o e � i j k �i j k �i j k �i j k � = � p= � p= � p= � p LLLL & �& �& �& � � U ! "� U ! "� U ! "� U ! " WCDMA 1 21 21 21 2 q q q q
�������� � � �� � �� � �� � ��������� � � �� � �� � �� � �
• 01N ./ 0 1 2 �3 24 & 5 0 ,0 1 �3 6 � 7 8� 2 N/W $ � 9: � � � � ; � < ; = & > ? @ A
WCDMA � �� �� �� � � !� !� !� !WCDMA � �� �� �� � � !� !� !� !
Global " # � �" # � �" # � �" # � �Global " # � �" # � �" # � �" # � �
Market LeadershipMarket Leadership
� * +� * +� * +� * + , - . /, - . /, - . /, - . /
� ���������������� � � �� � �� � �� � � � � � � � � � � � � � �
� �� �� �� � Migration � � � �� � � �� � � �� � � � ,
� � �� � �� � �� � � / � �� �� �� � / Global/ � � �� � �� � �� � �
� � � � � � � � � � � � � � � ! "� � � ! "� � � ! "� � � ! " ,
# $ %# $ %# $ %# $ % Market Leadership
� &� &� &� & ' (' (' (' (
� ���������������� � � �� � �� � �� � � � � � � � � � � � � � �
� �� �� �� � Migration � � � �� � � �� � � �� � � � ,
� � �� � �� � �� � � / � �� �� �� � / Global/ � � �� � �� � �� � �
� � � � � � � � � � � � � � � ! "� � � ! "� � � ! "� � � ! " ,
# $ %# $ %# $ %# $ % Market Leadership
� &� &� &� & ' (' (' (' (
• B C � � 7 8WCDMA D 2E F 2 G H 8 � I �J G K L
M N � �O P Q , R S � T U $ V W
• WCDMA� 3G2 Mainstream 7 8X � P Y + C P 0 Z 7 Q , R � [ \ � � & I ] ^ 7 8 3G _ � B
• 3G Initiative` � � � & a � bc � & � d , V e M/S8 f g h `B C � Market Leadership i j \ �k � * $
WCDMA � � � � � 0� 0� 0� 0 � � � � � � � �
WCDMA � ) �� ) �� ) �� ) � � *� *� *� *
$ % &$ % &$ % &$ % & ' ( )' ( )' ( )' ( )
* +* +* +* + ' ( )' ( )' ( )' ( )
Global ' ( )' ( )' ( )' ( )
, - ., - ., - ., - . ' ( )' ( )' ( )' ( )
• Data � � � , Comm. � � � 0 < � � _• WCDMA Coverage M l m � I Roaming, USIM � n � � � o p M l
• CDMA, WCDMA � < � � q G K L r �• CDMA Network G K s $ U 2WCDMA82+ t � u v
• Global w 6 8x y � M l• BMA, Freemove, B y TD-SCDMA �WCDMA z { w T | L r �
• Global D U } ~ � I G K L r � �O
• 0 1 ; � < � l m I , $ % H , D , � 8F � , Comm. � � � � Infra r �
• $ % H / � � � / � � � � � � � � � 2� c � � H t
Visual, Internet, Global, Convenience Concept���� r s +r s +r s +r s + 3G K: cK: cK: cK: c t Zt Zt Zt Z VVVVu v �u v �u v �u v � � -� -� -� - K: cK: cK: cK: c i j ki j ki j ki j k = �= �= �= � , �, �, �, �
Global
Visual
Internet
Convenience
������������ � � � �� � � �� � � �� � � �
� USIM �� Life-infra � � �
� Global � � � �� � � � � � � �
� � � � � � � � � � � �
� � � � � � Contents, UI �� � � � � Web-like �
� Visual �� � � � � � �� Text ��! � Visual �� �
CP
� �
, D/L
� �
� � � � � � � Simple
Messa
ging
�
Voi
ce �
��
�
��������
� �� �� �� �� �� �� �� �
MIM*
F/B*
UCC
� �� �� �� � /� � � �
MONETA Chip
! �! �! �! �� �� �� �� �
H/S " #
Comm.""""Global
Expansion
Life Infra# � $# � $# � $# � $ % �% �% �% �
Multi-Device& '& '& '& '
Contents Domain ( )( )( )( )
* + � �* + � �* + � �* + � � � �� �� �� �Contents % �% �% �% �
Data,,,,Comm."""" � -� -� -� -
Comm.""""Visual����
Data ������������
Convergence
Communication
Comm. Biz�� /�� /�� /�� /
Comm. Biz�� /�� /�� /�� /
Data Biz0 10 10 10 1
Data Biz0 10 10 10 1
ConvergenceBiz 0 10 10 10 1
ConvergenceBiz 0 10 10 10 1
� � � � � � � � � � � �
� �� �� �� �
Internet
*MIM(Mobile Instant Messenger), F/B(Full Browser)
. WCDMA � �� �� �� � � �� �� �� � 2. � � �� � �� � �� � � 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 � (1)
USIM �������� � � �� � �� � �� � �(Convenience)
Web-like � � �� � �� � �� � �(Internet)
� � �� � �� � �� � � (Visual)
Global � �� �� �� �(Global) � � � �
(Visual)
� � �� � �� � �� � �� �� �� �� � � �� �� �� �(Internet)
� Global ���� 107 � � � � (6.15 )
� WCDMA �� 33� � � � ( � � � ��, 6.15 )
� PC Card � � Global � � � �� � � �
� �� � � � � � � �
� �� � � � � � � � �
� UCC � � � � � � � �
� � � ! " # � � �
� VU $ % � � � � �
� � � & � ' � � �
� VU ( ) * � � �
� � � � � � + ( , � � � ( - ) )
“Web-like ������������ � �� �� �� � � � �� � �� � �� � � � � � � � � � � ”
“Mobile Broadband � � �� � �� � �� � � � � �� � �� � �� � � ”� USIM � . / 0 � � �
� USIM � T Money � � �
� USIM � M-Stock, 1 2 3 4 � � �
� MBANK � � � ( - ) )
� WCDMA + WiBro DBDM T LOGIN
� PMP 5 6 T LOGIN
. WCDMA � �� �� �� � � �� �� �� � 2. � � �� � �� � �� � � 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 � (2)
K: cK: cK: cK: c i j ki j ki j ki j k = � 7= � 7= � 7= � 7 w +w +w +w + r s +r s +r s +r s + 3G K: cK: cK: cK: c t Zt Zt Zt Z / 9 : 9 : 9 : 9 :
WCDMA ������������(WCDMA . � /. � /. � /. � / EV-DO ( 0( 0( 0( 0 *)
*Global ���� � � � WCDMA Network � � � � � � � � � �
� 7 � 8 9 � $ : ; ! 1 < � � � ( = > ? @ , & A , B C , �� � 7 D E )
� F G H I J UCC Portal � � � ( - ) )
� Mobile Web Viewer � � � , Full Browser � � � ( - ) )
� K L � ; M 1 / N 1 � O E P e-mail � � � ( - ) )
� QVGAQ R ? S TV, VOD � � �
� R ? S T $ @ � � � ( - ) )
� QVGAQ �� � ( , � � �
� QVGAQ ( ) * � � �
“Global � �� �� �� � � � �� � �� � �� � � � � �� � �� � �� � � � �� �� �� � ”“Visual Comm. ���� � �� �� �� � � � � � � � �� � �� � �� � � ”
“USIM � � �� � �� � �� � � Convergence”
“Mobile Internet Access”
CDMA Network C D x wC D x wC D x wC D x w a Q �a Q �a Q �a Q � WCDMA" �" �" �" � � y �� y �� y �� y � z { �z { �z { �z { � � +� +� +� + d ed ed ed e i j ki j ki j ki j k m m m m VVVV | �̂| �̂| �̂| �̂ � �� �� �� � i j ki j ki j ki j k = �= �= �= �
. WCDMA � �� �� �� � � �� �� �� � 3. 5 65 65 65 6 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �
0̀7. 3����, � � �� � �� � �� � � � �� �� �� �
2006 2007
0̀6.4Q 0̀7.1Q 0̀7.2Q0̀6.3Q
0̀6. 8����, 48 � � � � � �� �� �� �
0̀6.10����, 84 � � � � � �� �� �� �
� �� �� �� � 0 �0 �0 �0 � : 82%1 .1 .1 .1 . 0 �0 �0 �0 � : 14%
� �� �� �� � 0 �0 �0 �0 � : 99%1 .1 .1 .1 . 0 �0 �0 �0 � : 91%
� �� �� �� � 0 �0 �0 �0 � : 75%1 .1 .1 .1 . 0 �0 �0 �0 � : 8%
� �� �� �� � 1 2 31 2 31 2 31 2 3
� 1994���� � � � � � � � � � � � �
CDMA ! " �! " �! " �! " �
� 2003���� � � � � � � � � � � � �
3G ! " �! " �! " �! " �
(CDMA 2000 1X EV-DO)
� 2006���� � � � � � � � � � � � �
HSDPA(H/S) ! " �! " �! " �! " � ����
� #� #� #� # 2,000 $ %$ %$ %$ % & '& '& '& '
� 2007���� 6((((~
HSUPA ) �) �) �) �
WCDMA Network 7 87 87 87 8 � 9� 9� 9� 9
Global Standard � � �� � �� � �� � � WCDMA7777 } ] $ n} ] $ n} ] $ n} ] $ n � / " ~� / " ~� / " ~� / " ~ = [= [= [= [ , 1 2 �1 2 �1 2 �1 2 � � E� E� E� E m m m m VVVV; <; <; <; < Sourcing q q q q � �� �� �� � � -� -� -� - Global i j ki j ki j ki j k m m m m
. WCDMA � �� �� �� � � �� �� �� �
:::: Global ; <; <; <; < � � �� � �� � �� � � , = �, = �, = �, = �
• Outbound 2 32 32 32 3 4 54 54 54 5 0 10 10 10 1
• Inbound 2 32 32 32 3 � � 6 �� � 6 �� � 6 �� � 6 � 0 10 10 10 1
• 7 8 9 /7 8 9 /7 8 9 /7 8 9 / 2 32 32 32 3 $ % &$ % &$ % &$ % & 4 54 54 54 5 0 10 10 10 1
� CDMA 1%1%1%1% : " :: " :: " :: " : ;;;; < =< =< =< = 6 �6 �6 �6 � 2 32 32 32 3 > /> /> /> /
- GSM / WCDMA: ��, � � � , � � � 130 � � � �
� CDMA 1%1%1%1% Inbound � �� �� �� � 0 10 10 10 1- � � , � � � , � � �WCDMA � � � � � � � �
� CDMA 1%1%1%1% 7 87 87 87 8 , ? @ A B C? @ A B C? @ A B C? @ A B C Global $ %&$ %&$ %&$ %& > /> /> /> /
- � � � � , MMS, NATE, MONETA � � � � � !
:::: Global � �� �� �� � > &> &> &> & 4 �4 �4 �4 �
• Global Alliance D ED ED ED E
• $ %& �$ %& �$ %& �$ %& � Global � F G� F G� F G� F G > /> /> /> /
• WCDMA H IH IH IH I / $ %&$ %&$ %&$ %& J K /J K /J K /J K / L �L �L �L �
� Global Alliance D E 2D E 2D E 2D E 2 2 32 32 32 3 , $ %&$ %&$ %&$ %& , � �� �� �� � M � N OM � N OM � N OM � N O PPPP Q !Q !Q !Q ! > /> /> /> /
- BMA � " , BMA-Freemove# $ % & ' MOU ( )
� Global J K /J K /J K /J K / H RH RH RH R Interoperability > /> /> /> /- 3GPP, OMA * + � MMS, Browser, VOD * , - �
- . / 0 1 2 3 4 5 / 6 7 8 Global 9 : - ; � �
:::: Global # $# $# $# $ Sourcing � ?� ?� ?� ?
• Global Vendor���� � �� �� �� � Sourcing S S S S• Global Vendor���� H IH IH IH I / T U VT U VT U VT U V � �� �� �� � S S S S
� Global Vendor � �� �� �� � SourcingWWWW 9 X9 X9 X9 X � !� !� !� ! > /> /> /> / S S S S
- < = Line-up � � > < = � ? � @ ' � A B � C 9 : � @ ' D �
� Global H IH IH IH I Sourcing > /> /> /> /- Global Vendor� � � , Data, $ % E � 3 4 5 * , F "
4. Global 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �
�� �� �� �� Market Leadership = � 7= � 7= � 7= � 7 w -w -w -w - , WCDMA / CDMA % W `% W `% W `% W ` : � � �: � � �: � � �: � � � f g hf g hf g hf g h
� u 7� u 7� u 7� u 7 �� ! "�� ! "�� ! "�� ! " 2007AAAA WCDMA � T �� T �� T �� T � 150���� = �= �= �= �
. WCDMA � �� �� �� � � �� �� �� � 5. @ A B@ A B@ A B@ A B 1 2 31 2 31 2 31 2 3 4 �4 �4 �4 �
“WCDMA ������������ 150���� � �� �� �� � ”��� � � � � � , � � � � � � � � � � � � � ,
0̀7� � � � � � � � � Resource � � ! " WCDMA # $ % & '
2007CCCCWCDMA� �� �� �� � D ED ED ED E
• 2007� HSDPA SBSM � � � 20 � � � � - WCDMA � � Line-up � � � � � � �WCDMA � � � � � � �
• Data Biz Potential � � � � � Non WIPI� � � � �*+*+*+*+
• � � � ! " # � � � $ % & & '- ( ) * + $ % 30,/10- . / 0 ! � 1 � � 2 3 4 � 2 � � ( ) * + 5 & & '- Mobile Web 6 7 8 � � � Plus� Data $ % & � �
, - �, - �, - �, - �
• WCDMA 9 : / ; < => � � # ) 1,000? @ A ( ) * + & '• WCDMA 9 : / ; < => � � # ) B C 5 & D 5 (10,000,) 3 E D @ A
. / 0 1. / 0 1. / 0 1. / 0 1
• ‘Live on 3G+’= ( ) * + Theme F G Comm. H I F J , K L � � Value PropositionM# � * N � Comm. Communication
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