Post on 25-Jul-2015
Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Skill Development & EntrepreneurshipSkill Development & Entrepreneurship in the Sports Sectorin the Sports Sector
Dilip Chenoy, CEO & MD
15th May 2015, New Delhi
2Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Sports : The Next Big opportunity
• Current sports activities' disparate and have potential for organisation • Recent initiatives have begun creating a sector / market
• Need for talent leading local activity • School leagues• Age group tournaments • Academies in schools, colleges
• In addition a separate space for targeting non- professional / recreational sports• New models emerging
• Hiring of grounds • Setting up academies • Organizing tournaments/Matches : Segments, Celebrity, Corporate …..• Businesses around sports : Stores , Sporting goods, other goods / branding , TV, Award
Events, Sponsorships, Apps, Analytics …..• Training personnel for sports ……
Cricket Marathons
Football Kabaddi
Hockey Basketball
3Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Sports Sector in India
• Unattractive industry due to low and unorganized demand
• High unemployment among sports graduates; at the same time sports jobs not finding the right skills
• Parents and students avoiding sports as a career due to high risk quotient
4Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
The Current State – Huge scope for improvement
• Lack of playing/ training facilities
• We are performing without ‘world-class’ support (due to inherent strengths or potency of individual ambition)
• Most supply through ex-elite sportspersons yet to be structured
• The number of registered players in any one sports per capita GDP low.
5Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
► Lack of playing/ training facilities
► Paucity of tournaments
► Unclear selection process
► Insufficient focus on specialist competencies supporting player development
► Competencies (knowledge-skill-attitude) ill-defined and does not translate into curriculum
► Low exposure to leading practices► Inadequate emphasis on fitness
► Extremely high risk, with low skill transferability
► Less number of mature sports
Low sports uptake
Low success rate
Multiple Challenges to be addressed : Entrepreneurship!
6Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
NSDC’s 3 Pronged Approach To Catalyse Private Sector Investment
Create
Proactively catalyze creation of large, quality vocational training institutions
Enable
• Support systems
• Sector skill councils
• Quality Assurance
• Occupational Standards
• Train-the-trainer
Create the vision and help define the path
Fund
• Commercially viable, scalable, sustainable businesses
• Nurture organizations through patient capital
Demonstrate commitment to
the purpose
Create a viable ecosystem
• Public Private Partnership
• Equity base Rs 10 crore (Govt of India 49%, Private Sector 51%)
• Private-sector shareholders include 10 business chambers & industry associations (5.1% shareholding each)
1. FICCI - Federation of Indian Chambers of Commerce and Industry
2. ASSOCHAM - Associated Chambers of Commerce and Industry of India
3. CII - Confederation of Indian Industry4. NASSCOM - National Association of Software &
Services Companies5. SIAM - Society of Indian Automobile Manufacturers6. CREDAI - Confederation of Real Estate Developers
Associations of India7. GJEPC - Gems and Jewellery Export Promotion
Council8. CITI - Confederation of Indian Textile Industry9. CLE - Council for Leather Exports10.RAI - Retailers Association of India
7Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Key Elements Of NSDC Funding
Who Gets Funded?
• Any organization with scalable, sustainable business model that ensures employability of the resources trained
• Including start ups
Amount of Funding
Form of Funding ?
• Debt at subsidized rates ; other features like moratorium built in depending upon nature of project• Equity • Grant funding (only in very select cases)
Is There Special Focus?
• NSDC is looking to fund businesses that seek to create employable people across all sections of the society – including Rural sectors
• Sector agnostic – our partners skill everybody from artisans to construction workers to IT employees
8Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
NGO’s
Start Up
Corporates
Entrepreneurs and Corporates entering the Skills space
Sports sector - Need more!
9Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
NSDC Partnerships in Sports and Allied Activities
• EduSports (NSDC training & Udaan partner)
– Focusing on Physical Trainers, Coaches, etc
• K-11 Fitness Academy (NSDC training partner)
– Fitness trainers with scientific approach to training– Regular fitness trainers, trainers for special populations
• Tenvic (Anil Kumble Sports Promotion Pvt Ltd) (NSDC Udaan partner)
– Focus on Coaches/Physical Education Instructors– Multi-level approach for coaches:
– Traditional Coaches (Instructor)– Specific Sports based coaches (Instructor in up to 5 sports)– Beginner level sports coach– Professional coach (with technology orientation)
• EduStrokes (AA Edutech Pvt Ltd, promoted by K Srikkanth) (Under discussion)
– Focus on using Sports as teaching methodology to learn faster
10Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
International bodies in skill development in Sports Sector
Country
Australia Service Skills Australia
Name of relevant body in Sports Skilling
Major Functions
Careers advice in sport, fitness and recreation Develop Training Packages which combine occupational
standards and national qualifications in Australia Environmental Scan – Labour Market Research for sector
UK Skills Active Setting up National Occupational Standards Developing framework for qualifications and training that
meets employer needs Providing resources, toolkits, publications and conducting
labour market research Working like an Industry Association Establishing professional registration schemes
New Zealand SkillsActive Aotearoa (training Institute)
Promote career pathways available across recreation, sport and fitness
Develop qualifications, apprenticeships and resources that reflect industry need
Provide industry leadership for workforce development
South Africa Cathsseta Develop and implements sector skills plan Develop and administers learner ships Support National Qualifications Framework implementation
EU European Observatoire for Sport and Employment (EOSE)(An Industry Body)
Works with governments and a range of sports organisations to promote skilling in sports
11Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Sports Sector Skill Council in India
International collaboration to build Transnational Standards
Creating an enabling ecosystem - Aligning training with outcomes
1. Setting up LMIS to assist planning and delivery of training
2. Identification of skill development needs and preparing a catalogue of skill types
3. Develop a sector skill ( Sports ) development plan and maintain skill inventory across disciplines
4. Developing skill competency standards and qualifications across disciplines
5. Standardization of affiliation and accreditation process across categories
6. Participation in affiliation, accreditation, certification
7. Plan and execute training of trainers
8. Promotion of academies of excellence
12Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Year on Year Workforce Requirement in the Sports Sector
S.no. SUB SECTORS 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
1 Sports Science and Technology 2,57,241 40,208 47,599 55,746 65,438 76,982 90,748 1,07,182 1,26,825 1,50,326
2 Sports Medicine 85,254 12,643 14,903 17,341 20,229 23,655 27,726 32,569 38,337 45,216
3 Sports Broadcasting/Communications 43,828
6,692
7,901
9,202 10,743 12,573 14,746 17,333 20,415 24,090
4 Sports Grassroots 47,029 6,319
7,404
8,570
9,949 11,582 13,518 15,818 18,553 21,811
5 Sports Facilities 85,398 12,471 14,685 17,048 19,844 23,157 27,090 31,765 37,329 43,960
6 Sports Management
2,22,128 28,998 33,966 39,356 45,730 53,281 62,241 72,886 85,551 1,00,638
7 Sports Development
1,00,632 13,701 16,042 18,614 21,659 25,269 29,555 34,651 40,716 47,944
8 Sports Event Management 94,731 12,633 14,799 17,187 20,016 23,372 27,359 32,101 37,747 44,478
9 Sports Coaching
1,27,468 17,240 20,183 23,411 27,231 31,760 37,136 43,527 51,133 60,197
10 Sports Manufacturing
1,50,000 15,000 16,500 18,150 19,965 21,962 24,158 26,573 29,231 32,154
TOTAL 12,13,709 1,65,905
1,93,983
2,24,624
2,60,804
3,03,593
3,54,277
4,14,405
4,85,837
5,70,816
Cumulative Total 12,13,709 13,79,615 15,73,597 17,98,222 20,59,026 23,62,618 27,16,895 31,31,300 36,17,137 41,87,953
13Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Sports, Physical Education, Fitness & Leisure Skill Council (SPEFL-SC)
SNo Title Name Designation Orgainzation SSC Designation
1 Mr. Harshvardhan Neotia CMD Bengal Ambuja Neotia President2 Dr. Alwyn Didar Singh Secretary General FICCI Senior Vice - President3 Ms. Vita Jalaj Dani Director Dani Finlease Ltd. Vice - President4 Mr. Nitin Kukreja President Star Sports Vice - President5 Mr. Rajpal Singh Director FICCI Secretary6 Mr. Neeraj Jain MD Cosco Treasurer7 Mr. Gopi Chand Pullela Badminton Player Executive Member 8 Mr. Kushal Das General Secretary AIFF Executive Member 9 Mr. Adilie Sumariwala President Athletics Federation of India Executive Member
10 Mr. Mahendra Singh Dhoni Cricketer Honorary Member11 Mr. Vivek Kohli Vice - Chairman Stag International Corporate Member12 Mr. Hakimuddin Shabbir Habibulla Founder Winning Matters Consulting Pvt Ltd Nominated Member13 Mr. Rajesh Tripathi Chairman AICPE Institutional Member14 Mr. Onkarmal Kedia Joint Secretary Ministry of Sports Ordinary Member15 Mr. Hira Ballabh Secretary SAI Ordinary Member16 Mr. Sumit Kumar Agarwal Principal Associate Tanjun Associates Ordinary Member17 Mr. Vipin Vig Partner Sportz Carft Inc. Ordinary Member18 Mr. Sujit Panigrahi Founder & CEO Fitness 365 Ordinary Member19 Mr. Gulshan Khanna President Association of Indian Sports Sciences Ordinary Member20 Mr. Gurdeep Singh Secretary General Association of Indian Universities Ordinary Member
SSC Governing Council (Society registration under process…)
• 28 SSCs have developed competency standards for 1319 job roles (QPs) consisting of 6625 NOS across sectors Sports SSC to develop 45 QPs by Sept 2015
• Standards in Sports under development:Under Validation:•Sports Coach (Grassroots)•Fitness Instructor•Sports Massuer•Life Guard
Under WIP:•Self Defence trainer•Swimming Instructor•Retail Sports Manager•Adventurous Sports Instructor
Career Pathways in Sports?
14Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Introduce system to identify sports skills
Standardize testing methodology Differentiate between elite and non-elite purpose for focused development Pick early and from grassroots
Spread awareness on benefits from sports skills
Widened base of pyramid to increase success rate for elite sports Mental and physical fitness for all Increased investments from private sector
Develop elite institutions to focus on sports skills
Focused sports training Provide dual career education (basic academics for regular jobs) Focused spending/ deployment of resources
Define sports competencies and differentiate with PE
Enable transferability across sports and across sectors Focused education, i.e. physical or elite sports or non-elite sports Targeted output (education matching the requirement)
Establish sports data/ info repository
Education and awareness about what (to train or be trained), when, how, where, who for all stakeholders
Input for critical policy decisions (MIS)
SSC can Facilitate
Function of an SSC
SSC can Facilitate
Function of an SSC
Function of an SSC
Addressing the major issues in Sports Sector
15Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Endorsement Campaign
Creating an Aspiration for Skills in Sports
Sports – Testimonials campaignSports Federations?
• Bring about a change in attitude through
• Advocacy
• Corporate & Social Inclusion
• Involvement of youth
• Start Early! Include sports in Education/Schools
• Sports in curriculum for 40 schools in Haryana under CSSVE in collaboration with State Govt.
• Maharashtra & Punjab to introduce this year.
• Define competencies (QP/NOS) for skills in sports
• Develop elite sports institutions
• Academies of Excellence
Thank youContact Information:
dilip.chenoy@nsdcindia.org
What we leave IN our next generation is more valuable than what we leave FOR them!!!
17Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Udaan Partner Edu sports
• Edu Sports under the Edu Sports Academy for Coaching Excellence (EACE Udaan Partner. Edu Sports is India's first and leading school sports company and is backed by a team of IIT, IIM, NIS, LNCPE and Stanford alumni.
• Udaan joined hands with Edu sports to train 30 candidates in key professional coaching and physical education skills to develop a generation of fitter and healthier children via the medium of physical activity and sports in schools
• Under Udaan Partner Edu sports 15 candidates joined training,8 Candidates completed training and 8 job offer were made. The annual salary is up to Rs 1,80000.
18Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Workforce Requirement in the Sports Sector
Sports Sub Sectors % of Total Workforce Required
Science and Technology
24%
Medicine 8%Broadcasting/Communications
4%
Grassroots 4%Facilities 7%Management 18%Development 8%Event Management
8%
Coaching 10%Manufacturing 8%
2014 2018 2022
13,79,615 23,62,618 41,87,953
SSC to certify over 21.93 lakh trainees over a period of 10 years!
Overall Year-wise Demand for WorkforceSub-Sector wise Demand for Workforce
19Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Major Supply constraints due to low and unorganized demand
20Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
Major Sub-segments to be covered by Sports SSC which is in its final stage of Proposal Submission to NSDC
Sports Manufacturing
Footwear Development and Design InstituteSTAGCOSCOBDM
Athlete & Skill DevelopmentLNUPESports FederationSAI
Sports Broadcasting MediaESPNSTARTen SportsNeo Sports
Sports Development
National Sports Federation
Sports Management and Event ManagementLibero SportsPro CamWiz CraftIMG Reliance
Sports Facilities
Sports Authority of IndiaState Development AuthoritiesMunicipalities
Sports Coaching
NIS PatialaEdu SportsKooh Sports
Sports Medicine
Safdarjung Sports Injury CentreCentre for Sports Medicine Kokilaben Dhirubhai Ambani Hopstials
Sports Science & TechnologyNational Dope Testing LaboratoryNational Anti-Doping AuthorityDigi Sports
Sports Grassroots
PYKKATata Sports AcademyYuwaThe Football Link
21Proprietary and confidential. This information does not represent and should not be construed as, legal or professional advice. © 2015 NSDC. All Rights Reserved.
The targets envisaged for the proposed Sports SSC
Creation of Occupational Standards
Nearly 50 trades which were Identified after detailed discussion with Industry
Developing LMIS and Skill Gap
All the 50 trades for which Occupational Standards are created
Certification of Trainers To certify about 43.7 Lakh in 10 years
Affiliation of Training Institute
Nearly 700 Institutes in the next 10 years
Introduce system to identify sports skills
Spread awareness on benefits from sports skills
Develop elite institutions to focus on sports skills
Define sports competencies and differentiate with PE
Establish sports data/ info repository