SKEMA Business School

Frederic DimancheMady KeupDavid Ward-Perkins

SKEMA Business School results from a merger (2009) between ESC Lille (1892) and CERAM Business School (1963)

SKEMA’s mission is to train future decision makers in an ethical, interconnected knowledge economy

SKEMA: Who are we?

Six campuses to date:• Three campuses in France: Lille, Paris, and

Nice-Sophia Antipolis• One campus in Suzhou, China• One campus in Raleigh, NC, USA• One executive education campus in Morocco

Future extensions: South Asia, South America, Russia?Over 120 partnership agreements with partner universities (45% of which are EQUIS and/or AACSB accredited)

SKEMA Business School

Sophia Antipolis

The French Riviera

SKEMA: Our campus

SKEMA Business School

• 31st in the 2011 Financial Times (MSc IB) ranking

• Accredited EQUIS, ISO9001 et ISO14001

• 6 100 students, (35% international)

• 160 FT professors • 430 FT employees• An alumni network of

+ 20,000

•Bachelor programmes•« Programme Grande Ecole » - Master in Management•14 Masters of Science•12 Mastères Spécialisés •2 Doctoral programs (Ph.D.)

•Executive education for managers

Programmes

SKEMA and Tourism

• MSc in Strategic Event Management and Tourism Management (Since 2001)

• Master in International Hospitality Management (Since 2011)

• Center for Tourism Management – multiple research and consulting projects (since 2003)

• Most productive French higher education school in terms of international research publications

• Participation in EU-funded projects– Service Design in Tourism

Business Tourism Expertise• Practitioner working experience:

– Mady Keup: European Business Travel Manager for British Tourist Authority; Head of London Convention Bureau; consultancy on behalf of a variety of destinations (Edinburgh, Scotland, Merseyside, Saudi Arabia, Athens, Estonia etc.)

– David Ward-Perkins and Frederic Dimanche: consulting and research project management experience

• Research and Publications • Relationships with leading professional associations (MPI,

DMAI, SITE, ICCA) as well as French Riviera Business Tourism suppliers

Service Design and Tourism

“Service design as an approach to foster competitiveness and sustainability of European

tourism”

• Development of a mobile device to enable a user-centered evaluation of services

• Institutional education among European tourism organizations on service design thinking

• Conduct pilot studies of service design in seven European tourism destinations

• Establish an open network for knowledge and experience transfer of service design in tourism

• Raise awareness for service design in European tourism industry and academia

SKEMA Business School

Your partners:

•Mady Keup

•David Ward-Perkins

•Frederic Dimanche