Sizmek Channel Connect for Search

• Track the interaction of Search and Display for a deeper understanding of channel performance

• Sizmek MDX Platform: Integrated across a variety of SEM’s, including Kenshoo and Marin

• Justify your display spend with last click and last impression conversion tracking

• Track your search engine campaign’s keyword performance

• With Analytics, report on your top keyword performance in chart and graph format for easy placement in to campaign presentations

An innovative service that enables clients to perform automated cross-tracking of search and display campaigns within a single interface

©2013 DG Inc. All rights reserved

Channel Connect: SEM

©2013 DG Inc. All rights reserved 2

Key Sizmek data plugged in directly to the SEM of your choice

Integrated, Unparalleled Ad Tech

Plug and play with best-in-breed vendors across

Display, Social and Search

Discrepancy-Free Solution

The improved integration uses only Sizmek

conversion and data settings

Fast Deployment

Eliminate the need to QA piggybacked tags, saving

2-3 days of set-up time

Channel Connect: SEM cont’d

©2013 DG Inc. All rights reserved 3

Pixel Media Trackin

g

SocialPaid Search

In-storecall center

MobileDynamic Creative

VideoDisplay

Smart Choice Publishers Owned Stack

No data loss More accurate view of ROI Simple set-up Specific channel expertise

Inaccurate or partial view of ROI

Non-specific or generalized expertise layer

Obvious conflict of interest between ROI measurement and media owner