description
There’s no doubt automation is a key part of the future of advertising, but how big will programmatic get? To understand where it is headed in the context of larger media shifts, delve into eMarketer's first comprehensive forecast for programmatic ad spending. Get a detailed outlook on changing advertiser investments in real-time bidding (RTB) and programmatic direct-type transactions and the trends driving those changes. Compare growth rates for programmatic mobile and video advertising and learn how programmatic could alter even traditional media spending.