Six Questions Your Service

Journey Map Must Address

Your service is a solution to what

problem?

How will you create awareness of the

problem & your solution?

How will you communicate all the

benefits of your service?

How will you persuade “them”

to accept your call to action?

How will you provide personal support

after the service exchange?

How will you provide performance

support after the service exchange?

Six Questions Your

Service Journey Map Must Address

Dr. Mark L. Joyce http://Twitter.com/markmaps